3 Social Media Content Ideas

When I conduct a session one of the things I always focus on is content ideas, I constantly  find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.

Here are 3 examples of things you could be posting from my own Instagram account. Follow me here for lots more content inspiration and social media tips –  https://www.instagram.com/thoughtsmarketinglifestyle/ 

  1. ABOUT YOURSELF – whether your a brand or an individual, this is something that helps people to learn more about you!
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  2. MOTIVATIONAL QUOTES – who doesn’t love a bit of motivation
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  3. EVENTS – If you are attending relevant events then what better place to show case them then on your Social Media 

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Social Media Masterclass November

This masterclass is aimed at businesses and entrepreneurs who are responsible for marketing and are looking to take advantage of online marketing to drive  their business forward. The sessions are small and intimate aimed at adding maximum value to each attendee.

MASTERCLASS CONTENT

This masterclass is aimed at going back to the basics, the 2.5 hour session will focus on the following:

  • Tips on how to grow your business on Facebook & Instagram
  • Content Inspiration
  • Social Media Best Practice (Facebook & Instagram)
  • Content Planning – Time saving tips
  • Any other challenges you have with your individual businesses – to be identified in advance.
  • Q & A session


BUSINESS NETWORKING

These sessions aren’t just an opportunity to learn but also a chance to interact with other businesses and make new relationships, so bring your business cards.


YOUR ACTION PLAN

The masterclass gives you the chance to understand the social media channels better and the foundations to craft your own action plan for your business that is focused on your objectives.


TO SUMMARISE

In this masterclass we will be looking at your brand, the tools that you could be taking advantage of and how best to present your brand online in order for you to raise your profile and attract new clients.


TESTIMONIALS

Still not sure if this is for you? Check out testimonials from previous workshops here.


NEXT WORKSHOP

Date: Wednesday 21st November
Time: 6-8:30pm
Cost: £55 pp (If you book by 16th November) £65 after
Location: Clarendon Park, Leicester


RESERVE YOUR PLACE 

To enquire about cost or if you have any further questions, please feel free to email me on info@renuravalia.com or contact me via the contact page here

 

 

1:1 Coaching, Baby Clothes Direct

Baby Clothes Direct approached me for some expert advice on their brand. The business who specialise in garment manufacturing have existed since 1994 but have only recently started growing their business with the UK. This company is a new venture, so they were keen to get some insights before focussing on growing their Social Media Channels.

The session took place with two members of the Baby Clothes Direct Team. They wanted advice on the below:

  • What content should be posted for a businesses like ours?
  • What do people respond to most – discounts, new products etc?
  • How to broaden our reach?
  • To understand who to follow and what statistics we should be focusing on.

During the 2 hours, we focussed on a variety of areas including website content, discussing ways this could be improved to help SEO. We also looked at ways to grow Instagram following, USPs and content ideas & inspiration. We also looked at ways to grow the business using various offline channels.

Sessions always end up offering much more information then clients expect and I understand how overwhelming it can be, so my email follow ups include a clear action plan that help give direction and priorities. Want to see what Baby Clothes Direct had to say about the session. Read the testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Inspired Coaching – The story so far…

Last week I completed my sixth Social Media Coaching session. The main digital channels I have been covering are websites, blogs, Facebook and Instagram (Soon to move on to LinkedIn).

To summarise, I work with small businesses and independents to help create digital marketing strategies to grow their businesses online. Ultimately, I train, advise and inspire!

Being a creative I thrive from variety so creating unique content for different businesses on a regular basis really excites me, not only am I achieving one my main passions of helping small businesses but I am also learning by the minute (Learning is very important to my personal growth). Although each session is very different, they all have one thing in common, they’re empowering!

When I first started my career after studying psychology at university, I worked in schools teaching children with disabilities via small group sessions and 1:1s in the classroom. The satisfaction I got from empowering others was something I never forgot and I am so happy to be able to return to this but this time being able to incorporate my 9 years of digital marketing experience.

Starting a new business I believe is very much a journey, so watch this space to see where this one goes…

Content Ideas: Events

Whether you’re attending an event, hosting one or just taking part as a bystander, events act as really great content and should definitely be included as a blog post on your website (as well as stories & posts on your social channels). The easiest way to explain how to do this is by sharing an event I went to myself, hopefully inspiring you to create something similar.

Blog Post: The Body Shop Blogger Event

I set up my Instagram alter ago @thoughtsfashionlifestyle back in 2016 when I lived in London. If I have to be honest, I wanted a place where I could post every aspect of my life including lots of photos of myself (without feeling vain).

As I get closer to leaving my full time job, I am seeking out more and more blogger opportunities so I can grow my following. Yesterday I was invited to my first blogger event in Leicester hosted by The Body Shop aka Highcross_beautybloggers in the Highcross Centre.

The event started at 6pm and on arrival we were given the itinerary for the evening and were invited to explore the store. I haven’t shopped at The Body Shop for many years but was pretty excited by the variety of products they had on offer especially the Ramadan gift sets, its so refreshing to see brands catering for all festivities.

Leiecster Blogger

We were then split into 2 groups and met some of the team who went through new products. The demo started with Drops of Youth range, the formulation is made of three plant stem cells: edelweiss from the Italian Alps, criste marine and sea holly from the Brittany Coast. The combination of creams, washes and lotions has been created to tackle early signs of ageing, which so many of us worry about nowadays.

Youth

Then we headed over to the make up area to look at the latest products in the world of Body Shop Make up. I particularly loved the face mists available in four different yummy flavours. The Honey Bronze Drops of Sun also really caught my eye, I love the idea of being able to bled your moisturiser with these drops to maintain a holiday glow (even when its mid winter).

Face Mist

The final demo was of the new Body Yogurts, fast absorbing and suitable for all skin types with a really nice texture, and can be applied straight on to damp skin and apparently lasts 48 hours!

Yogurt

Overall, a lovely evening and a great chance to sample some new products, get some beauty and skincare advice, meet some fellow Leicester influencers and I even left with a personalised goody bag. Win Win is what I say! Thanks Body Shop Leicester, look forward to lots more of events!

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Interested in getting more Content Ideas for your blog? Read my post: 5 Things you didn’t know…

SEO: The Basics

I have spent a lot of my time working on Search Engine Optimisation (SEO). With a small budget, it can really be the driving force for bringing traffic to your website, so it is 100% worth spending a little time working on SEO. If this is something you are not familiar with, here is a very brief explanation of SEO.

SEO is the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. 

There are two types of SEO: On page/Onsite SEO and Off Page/Offsite SEO.

ON PAGE SEO

On page refers to your page copy i.e. Meta Description. Page Title. Alt Text. Heading Texts. Before looking at working on this type of SEO think about what key words you want to be optimised for. This should always be the first step to creating your SEO Strategy.

To win on page, make sure your pages are well structured (Making sure you use Headings H1 and subheadings H2) and use specific keywords (to avoid google getting confused about where to send traffic to). Also ensure every single page has:

  • Alt text
  • H1 & H2 (heading texts)
  • Page title
  • Meta description
  • Keyword within the content

OFF PAGE SEO

Off page refers to creating an online and offline footprint away from your website. This is done through creating back links to your website from Social Media, Articles, Blog Posts, Discussion Boards etc. If you have valuable back links, google will know that you have great content that will add value to your audience, so you’ll rank higher.

To win off page you want  to link internal pages using the keyword that best defines that page and remember, the more relevant or legitimate the website your back links come from, the better you are likely to be ranked. If your ready to take the next step and build a strategy around your SEO, then Moz have a great article with lots more detail. You can read it here.

To Summarise

SEO is an ongoing process and requires time, so remember to be patient. And a few final words…

1. The first part of your SEO strategy is to decide which keywords to rank for, be specific, start with a broad list, and then whittle it down using Google Keyword Planner.

2. Once you have your list, keep a record of the keywords you are optimising for and where you rank and keep visiting these keywords so you have visibility of your position.

2. To remain at the top of the page, make sure your also use these keywords within the content on your website including in your blog.

3. Also work on getting quality inbound links. For example: By Guest Blogging for a website or working with trusted digital influencers.

4. Analyse and monitor. Monthly analysing will help you to change your strategy if things aren’t working, so stay open to change.