3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

3 Social Media Content Ideas

When I conduct a session one of the things I always focus on is content ideas, I constantly  find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.

Here are 3 examples of things you could be posting from my own Instagram account. Follow me here for lots more content inspiration and social media tips –  https://www.instagram.com/thoughtsmarketinglifestyle/ 

  1. ABOUT YOURSELF – whether your a brand or an individual, this is something that helps people to learn more about you!
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  2. MOTIVATIONAL QUOTES – who doesn’t love a bit of motivation
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  3. EVENTS – If you are attending relevant events then what better place to show case them then on your Social Media 

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1:1 Coaching, The Pretty Box London

Anila Ahmed founded luxury gift box company The Pretty Box in 2016 and came to me looking for some direction. The areas she wanted to focus on were as follows:

How to create a proven social media strategy?
How to build a following?
How to build a blog to support the business?

When a client comes to me with clear goals, it makes it a lot easier to tailor the session. We looked at primarily at Instagram. The session included tips on how to grow brand awareness and content inspiration (Including Instagram & Blog ideas). Another area we covered extensively is how to use Instagram Stories for brands. We also spent a little time looking at the website content and best practice.

Anilas’ feedback is below:

‘I found the 1to1 session really helpful, it gave me much needed clarity, motivation and a plan of action going forward.  There is so much to do when running your own business, Renu really helped me to prioritise what to focus on.  Thanks so much will definitely be recommending your sessions to others.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

1:1 Coaching, Young Living

Valerie Sheldon approached me to help her build a strategy that would support her business growth.

We started by going through some all important questions aimed at helping her to create better content for the 2 main channels she focusses on Facebook and Instagram. After going through best practice including do’s and don’ts, we then looked at inspiration and I gave her lots of techniques to help her engage better with her audience as well as ways in which she could be using stories more effectively. We spoke about content planning and finished the session looking  at some really good examples I picked out for her that would inspire her, people in the industry that are doing a really good job!

Here is what she said about the session:

‘I had a session with Renu last month. I was doing social media everyday, but not using it to the whole advantage (since I didn’t know what I was doing!)

Renu was very professional, and had researched my business, and had comparisons for me to look at. She told me where I could improve, and since doing her course, I’ve had 2 strangers become clients, and my following is going up rapidly everyday. (I used to get lots of follow/unfollows, and now it’s genuine!)
Definitely worth having a session with her.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Social Media Masterclass November

This masterclass is aimed at businesses and entrepreneurs who are responsible for marketing and are looking to take advantage of online marketing to drive  their business forward. The sessions are small and intimate aimed at adding maximum value to each attendee.

MASTERCLASS CONTENT

This masterclass is aimed at going back to the basics, the 2.5 hour session will focus on the following:

  • Tips on how to grow your business on Facebook & Instagram
  • Content Inspiration
  • Social Media Best Practice (Facebook & Instagram)
  • Content Planning – Time saving tips
  • Any other challenges you have with your individual businesses – to be identified in advance.
  • Q & A session


BUSINESS NETWORKING

These sessions aren’t just an opportunity to learn but also a chance to interact with other businesses and make new relationships, so bring your business cards.


YOUR ACTION PLAN

The masterclass gives you the chance to understand the social media channels better and the foundations to craft your own action plan for your business that is focused on your objectives.


TO SUMMARISE

In this masterclass we will be looking at your brand, the tools that you could be taking advantage of and how best to present your brand online in order for you to raise your profile and attract new clients.


TESTIMONIALS

Still not sure if this is for you? Check out testimonials from previous workshops here.


NEXT WORKSHOP

Date: Wednesday 21st November
Time: 6-8:30pm
Cost: £55 pp (If you book by 16th November) £65 after
Location: Clarendon Park, Leicester


RESERVE YOUR PLACE 

To enquire about cost or if you have any further questions, please feel free to email me on info@renuravalia.com or contact me via the contact page here