3 Social Media Content Ideas

When I conduct a session one of the things I always focus on is content ideas, I constantly  find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.

Here are 3 examples of things you could be posting from my own Instagram account. Follow me here for lots more content inspiration and social media tips –  https://www.instagram.com/thoughtsmarketinglifestyle/ 

  1. ABOUT YOURSELF – whether your a brand or an individual, this is something that helps people to learn more about you!
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  2. MOTIVATIONAL QUOTES – who doesn’t love a bit of motivation
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  3. EVENTS – If you are attending relevant events then what better place to show case them then on your Social Media 

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1:1 Coaching, Young Living

Valerie Sheldon approached me to help her build a strategy that would support her business growth.

We started by going through some all important questions aimed at helping her to create better content for the 2 main channels she focusses on Facebook and Instagram. After going through best practice including do’s and don’ts, we then looked at inspiration and I gave her lots of techniques to help her engage better with her audience as well as ways in which she could be using stories more effectively. We spoke about content planning and finished the session looking  at some really good examples I picked out for her that would inspire her, people in the industry that are doing a really good job!

Here is what she said about the session:

‘I had a session with Renu last month. I was doing social media everyday, but not using it to the whole advantage (since I didn’t know what I was doing!)

Renu was very professional, and had researched my business, and had comparisons for me to look at. She told me where I could improve, and since doing her course, I’ve had 2 strangers become clients, and my following is going up rapidly everyday. (I used to get lots of follow/unfollows, and now it’s genuine!)
Definitely worth having a session with her.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Social Media Masterclass November

This masterclass is aimed at businesses and entrepreneurs who are responsible for marketing and are looking to take advantage of online marketing to drive  their business forward. The sessions are small and intimate aimed at adding maximum value to each attendee.

MASTERCLASS CONTENT

This masterclass is aimed at going back to the basics, the 2.5 hour session will focus on the following:

  • Tips on how to grow your business on Facebook & Instagram
  • Content Inspiration
  • Social Media Best Practice (Facebook & Instagram)
  • Content Planning – Time saving tips
  • Any other challenges you have with your individual businesses – to be identified in advance.
  • Q & A session


BUSINESS NETWORKING

These sessions aren’t just an opportunity to learn but also a chance to interact with other businesses and make new relationships, so bring your business cards.


YOUR ACTION PLAN

The masterclass gives you the chance to understand the social media channels better and the foundations to craft your own action plan for your business that is focused on your objectives.


TO SUMMARISE

In this masterclass we will be looking at your brand, the tools that you could be taking advantage of and how best to present your brand online in order for you to raise your profile and attract new clients.


TESTIMONIALS

Still not sure if this is for you? Check out testimonials from previous workshops here.


NEXT WORKSHOP

Date: Wednesday 21st November
Time: 6-8:30pm
Cost: £55 pp (If you book by 16th November) £65 after
Location: Clarendon Park, Leicester


RESERVE YOUR PLACE 

To enquire about cost or if you have any further questions, please feel free to email me on info@renuravalia.com or contact me via the contact page here

 

 

3 ways to gain following on Instagram

Instagram is THE channel at the moment, it was recently reported it had 300 million monthly active users. To put that figure into context, this was compared to Facebook’s 228 million and Twitter’s 9 million. So basically what I am trying to say is,  it’s the channel you need to be on. Many people I work with come to me with the burning question ‘How do I grow following’ and I spend a lot of time working with them to build a strategy and develop original content ideas.

If this is a question that has been on your lips for a while, there are a few things you can do to help grow the channel which I would like to share with you:

  1. Post Consistently – The best results come from those who post often. Personally, if you can create a strategy that includes unique content, you’ll also be able to stand out of the crowd.
  2. Use quality hashtags – I did a post about hashtags a little while back. It is definitely worth spending some time researching the best hashtags to use. Need to know how and where to use them? Check out my recent article here.
  3. Engage – Engaging with your audience is so important. Engagement is one of the top determinators of whether a post will be showed or not. However, don’t worry, you don’t need to spend hours messaging every follower, simply engage your followers by liking or replying to their comments to your posts.

Need more tips to help grow your Instagram? Get in touch by email at info@renuravalia.com and let’s work together!

1:1 Coaching, Baby Clothes Direct

Baby Clothes Direct approached me for some expert advice on their brand. The business who specialise in garment manufacturing have existed since 1994 but have only recently started growing their business with the UK. This company is a new venture, so they were keen to get some insights before focussing on growing their Social Media Channels.

The session took place with two members of the Baby Clothes Direct Team. They wanted advice on the below:

  • What content should be posted for a businesses like ours?
  • What do people respond to most – discounts, new products etc?
  • How to broaden our reach?
  • To understand who to follow and what statistics we should be focusing on.

During the 2 hours, we focussed on a variety of areas including website content, discussing ways this could be improved to help SEO. We also looked at ways to grow Instagram following, USPs and content ideas & inspiration. We also looked at ways to grow the business using various offline channels.

Sessions always end up offering much more information then clients expect and I understand how overwhelming it can be, so my email follow ups include a clear action plan that help give direction and priorities. Want to see what Baby Clothes Direct had to say about the session. Read the testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

3 ways with Hashtags on Instagram

Social Media Marketing

One of the best ways to increase your following on Instagram is to be savvy with your Hashtags but what’s the most effective way to use them? Here are 3 ways to help you create a successful hashtag strategy for Instagram and see a positive increase in your following:

1. In your post description

A 2014 Instagram study by Simply Measured reported: Posts with at least one hashtag average 12.6% more engagement.

Instagram allows you to use 30 hashtags, although I wouldn’t advise using all 30, making sure you utilise hashtags is massively important if you want to grow your following on Instagram, just remember to strategic about the hashtags you use to ensure you are attracting the right audience!

2. In your stories

I love stories, a place where I can post everything about myself as a brand. Unless you make them an Instagram Highlight, stories only last 24 hours so to make sure these are seen, don’t forget to add hashtags. You will be surprised how many more views you can get if you remember to always hashtag your stories.

3. To find like minded people

Part of your strategy should always be to connect with like minded brands but where to start? If you search for hashtags relevant to your industry and the follow them (another new addition for 2018), you’ll be surprised what you might find, not only inspiration but also an easy way to see what others within your space are doing.