Things to remember when writing you Instagram bio

A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is

Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:

  • What is your product/service
  • What makes it special
  • What makes your different

If you can summarise these – you can create a bio that will help attract your ideal audience. 

3 stats that explain why every business needs to be on Instagram

I can’t lie, I am pretty much always on Instagram but if I wasn’t you would worry right? I have been coaching businesses for 9 months now and as I research brands, I still see so many businesses not using the channel to its top potential, if this sounds like you, here are 3 statistics that explain why you need to improve your relationship with Instagram.

  1. Instagram keeps growing and growing…

    In June 2018, Instagram reported to have over 1 billion monthly active users. This grew from 800 million in September, 2017 – Business.instagram.com

  2. Consumers are buying…

    72% of Instagram users say they have purchased a product they saw on the app – Jan 2019 – Website hosting rating

  3. It’s influencers preferred channel..

    78% of  Influencers prefer Instagram for Brand Collaboration – Emarketer

Got some questions about your business and how you can use Instagram to grow it? Get in touch on info@renuravalia.com

3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.