Things to remember when writing you Instagram bio

A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is

Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:

  • What is your product/service
  • What makes it special
  • What makes your different

If you can summarise these – you can create a bio that will help attract your ideal audience. 

3 stats that explain why every business needs to be on Instagram

I can’t lie, I am pretty much always on Instagram but if I wasn’t you would worry right? I have been coaching businesses for 9 months now and as I research brands, I still see so many businesses not using the channel to its top potential, if this sounds like you, here are 3 statistics that explain why you need to improve your relationship with Instagram.

  1. Instagram keeps growing and growing…

    In June 2018, Instagram reported to have over 1 billion monthly active users. This grew from 800 million in September, 2017 – Business.instagram.com

  2. Consumers are buying…

    72% of Instagram users say they have purchased a product they saw on the app – Jan 2019 – Website hosting rating

  3. It’s influencers preferred channel..

    78% of  Influencers prefer Instagram for Brand Collaboration – Emarketer

Got some questions about your business and how you can use Instagram to grow it? Get in touch on info@renuravalia.com

Social Media Consultancy for a Law Firm

Session One – Digital Marketing Strategy 

Poonam approached me with an exciting project. Working for a well established law firm in Leicester called TML Solicitors, she was keen to learn more about how her and the team could utilise Social Media to grow the business. She came to me wanting a new strategy but had limited knowledge, she wanted to understand more about Social Media Marketing specifically for Facebook, Twitter and LinkedIn, the channels the business were currently using.

What is most interesting about going into businesses and working with a whole team, is it gives me the opportunity to stress that in order for a business to succeed on Social Media, it needs to be a team effort, this also makes it more successful because each person then feels more involved and responsible for the growth.

Bespoke Marketing Consultancy

As each session is bespoke, this one lasted 2.5 hours and covered everything from Content Inspiration to Best Practice. My advice included a list of ways they can raise awareness and help to promote their expertise online and also offline.

This was the feedback from session one with:

‘We are currently assessing our digital marketing strategy and realised that we don’t have one. I was a little bit reluctant in booking someone to come in and help us with this as I didn’t know whether we would learn anything new or useful. I found out about Renu Sabnani Ravalia through social media and felt that she might by the type of person to help us out. Renu came to our office with an outline of things to discuss in line with a questionnaire that I filled in beforehand.’

‘Renu was very personable and gave us so many ideas to enable us to move forward with our digital marketing. She helped us understand how to use social media for our business and how easy it can be. I am so glad that we booked Renu to come to our business; the ideas and strategies she gave to us will enable us to move forward with raising our profile to develop the company. She taught us ultimately, it is really is a team effort!’

‘Thank you so much Renu and I look forward to working with you again in the future.’

Session Two – Blog Writing 

As Poonam began to adopt all the techniques we went through during our first session which included adding regular content to the companies blog, she realised her knowledge was very limited when it came to Blog writing. I was called in for a second session to focus on the best practice around writing & marketing Blog Posts.

Once again, this time the session was 1.5 hours. The main aim was to help her understand how blog posts differ from traditional writing as well as how to be creative with her content and also clever ways of marketing the Blog Posts.

Feedback to follow…

I absolutely love going in and consulting with businesses who realise the importance and potential of Social Media.

About 1:1 Business Consultancy

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning and overall Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

Digital Marketing Consultancy – FU Media

Once in a while, I am approached by businesses to help them with their Social Media Strategy. At the end of last year it was a local media company.

FU Media got in touch as they were looking at how they could improve their strategy. FU Media run 2 magazines in Birmingham and Leicestershire: DLuxe Magazine & Sixty9 Magazine, both of which are purely print magazines. Founder Kevin was keen to understand more about how the magazines could be taken online and how Social Media could help support its commercial growth.

I sat down with the Digital Marketing team and we started with brainstorming questions to help differentiate the 2 magazines, their audience and their goals, we then explored the following:

–  Ways of improving the content on their Social Media channels
–  How to improve engagement on Social Media
–  Examples of how they can make website and website content more appealing & user friendly
–  How better to use emails post events

A session like this really opens up businesses eyes on how they can move the brand into the online space and acts as a great foundation for building a digital marketing strategy.

This is what Founder, Kevin Urquhart had to say about the session:

We had the pleasure of working with Renu recently when she hosted us for a morning session that looked at our social media strategy and how we can further improve it.

Throughout the entire process, Renu was approachable, interested, engaged and keen to help us create real, impactful changes to our social content and engagement. Her training session was informal, yet packed full of observations (she’d done her homework) and suggestions which we’ve since put into action.

Would I recommend her? Absolutely. I think too many of us are ‘busy’ doing social media, yet few are analysing and planning to maximise each post. I’d suggest you do this now before your competitor has the same ‘lightbulb’ moment.

About 1:1 Business Coaching

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Free Social Media Apps I love!

There are a few apps I absolutely love to use on a regular basis, these really help me to create my Social Media posts and also help me to organise my feed, below are three of them that I believe are 100% worth downloading and playing around with.

  1. Planoly Absolutely love Planoly, this app allows you to plan, manage and schedule your Instagram posts. I use the free version which allows you a limited amount of uploads each month and 1 user but as I grow, I would 100% pay for this app. It is brilliant! Alternative app: Later
  2. Adobe Spark – My second favourite app and great if you are in the service industry like me. I use this to create my own image content which allows me to keep my content unique and fun. Alternative app: Canva
  3. Moldiv – Moldiv is another firm fav! For my business, I choose not to do collages but if you are a brand that sells multi products, moldiv is really handy photo editor app and something I used when I worked for my last employer.