Instagram hides likes -Everything you need to know – why, implications & strategy

Earlier this year, it was announced that Instagram would be hiding likes, although it hasn’t reached England yet, it has been rolled out in various other countries starting in Canada.

Why you ask? 

There has been a lot of negative press around Social Media and the effects it has on mental health, the world is already very fickle and being judged by the amount of likes a post gets forces people to feel under pressure which results in less posting and less engagement which isn’t great for the app or for those using it.

Although Instagram says the reason for doing this is due to trying to stop it being a popularity contest, I personally believe, this change could also be a result of them wanting people to spend more time on the app. If people don’t feel the pressure of likes, they will post more often and spend more time on Instagram. At the end of the day, Instagram is still a business, so if the amount of users decrease, this will impact how people advertise with the app.

How does this effect influencers? 

The second reason for this change is due to influencer marketing, Influencer sponsored content is still the best-performing stuff on Instagram, I personally find this really interesting, over the years, there has been a rise in influencers, having worked with some as a client, a lot of the time, when negotiating a fee, one of the KPI’s is the ability to attract likes to a post. This change means the content shared by influencers will need to result in more tangible results, using an influencer and building a fan base is great but what about conversion rate? The removal of likes will help filter out the real influencers from those who’s influence doesn’t necessary lead to results, because if the collaboration doesn’t result in sales, how justifiable is the money spent on influencer marketing?

What does this change actually mean?

In a recent article by Mobile Marketing, the following was cited:

Under the test, people will still be able to see all photos and videos in their feeds as usual. However, only the person who posted content will be able to see their likes and view counts.

“We want your friends to focus on the photos and videos you share, not how many likes they get,” said Instagram on Twitter. “You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”

What should you be doing now? 
  1. Videos

The introduction of IGTV was a massive hint as to where IG wanted the app to go to. Instagram have claimed that now popularity will be based on quality content and using video is one way you can ensure your message is heard.

2. Stories

You would have noticed engagement on stories improve over the last few months, this is because Instagram want you to be making more use of stories. You may not have even consciously noticed the urge to scroll right instead of down, I personally believe the popularity of stories is massively to do with our short attention span – another interesting observation.

3. Collaborations

Want to grow a genuine following? Find the right people to collaborate with, tap into people who share your audience and work out new and creative ways you can collaborate with them online and offline. Your strategy should never just be online, connecting with people offline is just as important for growth and helps you to get some great content.

More help please

Got any more questions about this or need some virtual support with your Instagram Strategy, send me an email on info@renuravalia.com or head over to my Instagram here for more FREE advice – @iamrenuravalia

If you are East Midlands based, the next Instagram Workshop takes place on 5th September, you can learn more here.

Social Media Consultancy for a Law Firm

Session One – Digital Marketing Strategy 

Poonam approached me with an exciting project. Working for a well established law firm in Leicester called TML Solicitors, she was keen to learn more about how her and the team could utilise Social Media to grow the business. She came to me wanting a new strategy but had limited knowledge, she wanted to understand more about Social Media Marketing specifically for Facebook, Twitter and LinkedIn, the channels the business were currently using.

What is most interesting about going into businesses and working with a whole team, is it gives me the opportunity to stress that in order for a business to succeed on Social Media, it needs to be a team effort, this also makes it more successful because each person then feels more involved and responsible for the growth.

Bespoke Marketing Consultancy

As each session is bespoke, this one lasted 2.5 hours and covered everything from Content Inspiration to Best Practice. My advice included a list of ways they can raise awareness and help to promote their expertise online and also offline.

This was the feedback from session one with:

‘We are currently assessing our digital marketing strategy and realised that we don’t have one. I was a little bit reluctant in booking someone to come in and help us with this as I didn’t know whether we would learn anything new or useful. I found out about Renu Sabnani Ravalia through social media and felt that she might by the type of person to help us out. Renu came to our office with an outline of things to discuss in line with a questionnaire that I filled in beforehand.’

‘Renu was very personable and gave us so many ideas to enable us to move forward with our digital marketing. She helped us understand how to use social media for our business and how easy it can be. I am so glad that we booked Renu to come to our business; the ideas and strategies she gave to us will enable us to move forward with raising our profile to develop the company. She taught us ultimately, it is really is a team effort!’

‘Thank you so much Renu and I look forward to working with you again in the future.’

Session Two – Blog Writing 

As Poonam began to adopt all the techniques we went through during our first session which included adding regular content to the companies blog, she realised her knowledge was very limited when it came to Blog writing. I was called in for a second session to focus on the best practice around writing & marketing Blog Posts.

Once again, this time the session was 1.5 hours. The main aim was to help her understand how blog posts differ from traditional writing as well as how to be creative with her content and also clever ways of marketing the Blog Posts.

Feedback to follow…

I absolutely love going in and consulting with businesses who realise the importance and potential of Social Media.

About 1:1 Business Consultancy

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning and overall Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

3 Social Media Content Ideas

When I conduct a session one of the things I always focus on is content ideas, I constantly  find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.

Here are 3 examples of things you could be posting from my own Instagram account. Follow me here for lots more content inspiration and social media tips –  https://www.instagram.com/thoughtsmarketinglifestyle/ 

  1. ABOUT YOURSELF – whether your a brand or an individual, this is something that helps people to learn more about you!
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  2. MOTIVATIONAL QUOTES – who doesn’t love a bit of motivation
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  3. EVENTS – If you are attending relevant events then what better place to show case them then on your Social Media 

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1:1 Coaching, Young Living

Valerie Sheldon approached me to help her build a strategy that would support her business growth.

We started by going through some all important questions aimed at helping her to create better content for the 2 main channels she focusses on Facebook and Instagram. After going through best practice including do’s and don’ts, we then looked at inspiration and I gave her lots of techniques to help her engage better with her audience as well as ways in which she could be using stories more effectively. We spoke about content planning and finished the session looking  at some really good examples I picked out for her that would inspire her, people in the industry that are doing a really good job!

Here is what she said about the session:

‘I had a session with Renu last month. I was doing social media everyday, but not using it to the whole advantage (since I didn’t know what I was doing!)

Renu was very professional, and had researched my business, and had comparisons for me to look at. She told me where I could improve, and since doing her course, I’ve had 2 strangers become clients, and my following is going up rapidly everyday. (I used to get lots of follow/unfollows, and now it’s genuine!)
Definitely worth having a session with her.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

New Monthly Feature: #EntrepreneurLife

‘SURROUND YOURSELF WITH PEOPLE WHO SHARE YOUR DREAMS AND SEE YOUR VISIONS.’

Starting this month and every month here after I will be featuring one inspirational entrepreneur doing some phenomenal things in their industry.

These are people who decided to leave their full time jobs to follow the #Entrepreneurlife and work for themselves, each story is unique and each story is guaranteed to inspire you and get your mind ticking, we get some tips, challenges and much more…

Visit the #Entrepreneurlife dedicated page and meet November’s entrepreneur.