Using award nominations to collect good Social Media Content

Being nominated for an award is a massive achievement for any business owner and should 100% be shouted about all over your Social Media channels, so why do so many people still not do it?

As good marketing is all about storytelling, a nomination shouldn’t just include one social media post with a photo of your nominee badge, be creative with your content and take advantage of the before, during and afters.

Last week I was interviewed by The Awards People sharing my advice around how you can do this, in the video below I talk more about the importance of generating content around the awards process.

Video Credit: Corporate Motion
Interviewee – Pam Marr
Vlog created for – The Awards People

Social Media Consultancy for a Law Firm

Session One – Digital Marketing Strategy 

Poonam approached me with an exciting project. Working for a well established law firm in Leicester called TML Solicitors, she was keen to learn more about how her and the team could utilise Social Media to grow the business. She came to me wanting a new strategy but had limited knowledge, she wanted to understand more about Social Media Marketing specifically for Facebook, Twitter and LinkedIn, the channels the business were currently using.

What is most interesting about going into businesses and working with a whole team, is it gives me the opportunity to stress that in order for a business to succeed on Social Media, it needs to be a team effort, this also makes it more successful because each person then feels more involved and responsible for the growth.

Bespoke Marketing Consultancy

As each session is bespoke, this one lasted 2.5 hours and covered everything from Content Inspiration to Best Practice. My advice included a list of ways they can raise awareness and help to promote their expertise online and also offline.

This was the feedback from session one with:

‘We are currently assessing our digital marketing strategy and realised that we don’t have one. I was a little bit reluctant in booking someone to come in and help us with this as I didn’t know whether we would learn anything new or useful. I found out about Renu Sabnani Ravalia through social media and felt that she might by the type of person to help us out. Renu came to our office with an outline of things to discuss in line with a questionnaire that I filled in beforehand.’

‘Renu was very personable and gave us so many ideas to enable us to move forward with our digital marketing. She helped us understand how to use social media for our business and how easy it can be. I am so glad that we booked Renu to come to our business; the ideas and strategies she gave to us will enable us to move forward with raising our profile to develop the company. She taught us ultimately, it is really is a team effort!’

‘Thank you so much Renu and I look forward to working with you again in the future.’

Session Two – Blog Writing 

As Poonam began to adopt all the techniques we went through during our first session which included adding regular content to the companies blog, she realised her knowledge was very limited when it came to Blog writing. I was called in for a second session to focus on the best practice around writing & marketing Blog Posts.

Once again, this time the session was 1.5 hours. The main aim was to help her understand how blog posts differ from traditional writing as well as how to be creative with her content and also clever ways of marketing the Blog Posts.

Feedback to follow…

I absolutely love going in and consulting with businesses who realise the importance and potential of Social Media.

About 1:1 Business Consultancy

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning and overall Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

Marketing Coaching for businesses

Sometimes a business comes to me because they are in a transitional phase, they need some help with their strategy but they also need someone to come in and help them brainstorm ideas, offer suggestions and give them alternative ways of doing their marketing.

The session with Big Fish Tutors was really interesting, limited by time, the established tutor business came to me with lots of goals. Having goals for the session make it much easier for me to tailor it. The session was focussed solely around Facebook, a channel that they know works well for their target audience. These goals included:

  • Improving content on their Facebook – ways of making it more engaging and attractive  
  • Facebook Groups – how to create and grow these
  • Using Facebook as a marketing tool – ways of constantly adding value

The team knew exactly what would work and wouldn’t but they hadn’t thought about the ways in which they could present this, so my role was very much to help them see the strategy from a different perspective. It was to give inspiration and create a plan of action that was manageable, it was also to help them reflect on their current facebook strategy and suggest ways this could be changed.

One of the most interesting things about this session was the realisation that businesses often don’t think about how simple changes to their strategy can make an big impact on their business and it was my job to point these out. Having someone come in and lead the session allowed the team to think outside the box and what was evident was that they knew exactly what kind of content they wanted to create, they just needed a chance to discuss this out loud. Leading such session and showing businesses the vast possibilities is on of the reasons I love my job!

A truly eye opening session for me and the team at Big Fish, here is the feedback I got after the session:

‘I would like to recommend Renu Ravalia. We used her as our stepping stone into Social Media Marketing for our tuition company; to get to grips with what social media is all about and the steps we need to take before outsourcing it to another firm. Very affordable and such a babe.

Renu was really helpful in providing us with an insight into our business from a third person perspective – with a fresh and unbiased vision. She had done thorough research on our company beforehand and made us more self-aware of where our online presence is at the moment and how to develop this in the coming future. Thank you!!!’

About 1:1 Business Consultancy

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning and overall Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Free Social Media Apps I love!

There are a few apps I absolutely love to use on a regular basis, these really help me to create my Social Media posts and also help me to organise my feed, below are three of them that I believe are 100% worth downloading and playing around with.

  1. Planoly Absolutely love Planoly, this app allows you to plan, manage and schedule your Instagram posts. I use the free version which allows you a limited amount of uploads each month and 1 user but as I grow, I would 100% pay for this app. It is brilliant! Alternative app: Later
  2. Adobe Spark – My second favourite app and great if you are in the service industry like me. I use this to create my own image content which allows me to keep my content unique and fun. Alternative app: Canva
  3. Moldiv – Moldiv is another firm fav! For my business, I choose not to do collages but if you are a brand that sells multi products, moldiv is really handy photo editor app and something I used when I worked for my last employer.