Digital Marketing Consultancy – FU Media

Once in a while, I am approached by businesses to help them with their Social Media Strategy. At the end of last year it was a local media company.

FU Media got in touch as they were looking at how they could improve their strategy. FU Media run 2 magazines in Birmingham and Leicestershire: DLuxe Magazine & Sixty9 Magazine, both of which are purely print magazines. Founder Kevin was keen to understand more about how the magazines could be taken online and how Social Media could help support its commercial growth.

I sat down with the Digital Marketing team and we started with brainstorming questions to help differentiate the 2 magazines, their audience and their goals, we then explored the following:

–  Ways of improving the content on their Social Media channels
–  How to improve engagement on Social Media
–  Examples of how they can make website and website content more appealing & user friendly
–  How better to use emails post events

A session like this really opens up businesses eyes on how they can move the brand into the online space and acts as a great foundation for building a digital marketing strategy.

This is what Founder, Kevin Urquhart had to say about the session:

We had the pleasure of working with Renu recently when she hosted us for a morning session that looked at our social media strategy and how we can further improve it.

Throughout the entire process, Renu was approachable, interested, engaged and keen to help us create real, impactful changes to our social content and engagement. Her training session was informal, yet packed full of observations (she’d done her homework) and suggestions which we’ve since put into action.

Would I recommend her? Absolutely. I think too many of us are ‘busy’ doing social media, yet few are analysing and planning to maximise each post. I’d suggest you do this now before your competitor has the same ‘lightbulb’ moment.

About 1:1 Business Coaching

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Free Social Media Apps I love!

There are a few apps I absolutely love to use on a regular basis, these really help me to create my Social Media posts and also help me to organise my feed, below are three of them that I believe are 100% worth downloading and playing around with.

  1. Planoly Absolutely love Planoly, this app allows you to plan, manage and schedule your Instagram posts. I use the free version which allows you a limited amount of uploads each month and 1 user but as I grow, I would 100% pay for this app. It is brilliant! Alternative app: Later
  2. Adobe Spark – My second favourite app and great if you are in the service industry like me. I use this to create my own image content which allows me to keep my content unique and fun. Alternative app: Canva
  3. Moldiv – Moldiv is another firm fav! For my business, I choose not to do collages but if you are a brand that sells multi products, moldiv is really handy photo editor app and something I used when I worked for my last employer.

Distract share 3 Business Growth Trends for 2019

2019 is literally around the corner, so it’s a great time to think about what to expect from the Digital Marketing world.

I asked Peter Watson, MD of Ditsract – Award-winning advertising agency to share his 3 top ways to grow your business in 2019 and here is what he had to say.

Summary: 3 Ways to grow your business

  1. Google Advertising – Still the the easiest way to get leads
  2. Personal Branding – People buy people, remember this when you are marketing yourself.
  3. Instagram Stories – The power of scrolling across as opposed to down

3 Social Media Content Ideas

When I conduct a session one of the things I always focus on is content ideas, I constantly  find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.

Here are 3 examples of things you could be posting from my own Instagram account. Follow me here for lots more content inspiration and social media tips –  https://www.instagram.com/thoughtsmarketinglifestyle/ 

  1. ABOUT YOURSELF – whether your a brand or an individual, this is something that helps people to learn more about you!
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  2. MOTIVATIONAL QUOTES – who doesn’t love a bit of motivation
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  3. EVENTS – If you are attending relevant events then what better place to show case them then on your Social Media 

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1:1 Coaching, The Pretty Box London

Anila Ahmed founded luxury gift box company The Pretty Box in 2016 and came to me looking for some direction. The areas she wanted to focus on were as follows:

How to create a proven social media strategy?
How to build a following?
How to build a blog to support the business?

When a client comes to me with clear goals, it makes it a lot easier to tailor the session. We looked at primarily at Instagram. The session included tips on how to grow brand awareness and content inspiration (Including Instagram & Blog ideas). Another area we covered extensively is how to use Instagram Stories for brands. We also spent a little time looking at the website content and best practice.

Anilas’ feedback is below:

‘I found the 1to1 session really helpful, it gave me much needed clarity, motivation and a plan of action going forward.  There is so much to do when running your own business, Renu really helped me to prioritise what to focus on.  Thanks so much will definitely be recommending your sessions to others.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

1:1 Coaching, Young Living

Valerie Sheldon approached me to help her build a strategy that would support her business growth.

We started by going through some all important questions aimed at helping her to create better content for the 2 main channels she focusses on Facebook and Instagram. After going through best practice including do’s and don’ts, we then looked at inspiration and I gave her lots of techniques to help her engage better with her audience as well as ways in which she could be using stories more effectively. We spoke about content planning and finished the session looking  at some really good examples I picked out for her that would inspire her, people in the industry that are doing a really good job!

Here is what she said about the session:

‘I had a session with Renu last month. I was doing social media everyday, but not using it to the whole advantage (since I didn’t know what I was doing!)

Renu was very professional, and had researched my business, and had comparisons for me to look at. She told me where I could improve, and since doing her course, I’ve had 2 strangers become clients, and my following is going up rapidly everyday. (I used to get lots of follow/unfollows, and now it’s genuine!)
Definitely worth having a session with her.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.