1:1 Coaching: Coffee Ethic, Leicester

Tasneem from ethical coffee house Coffee Ethic approached me because she was looking for content inspiration, although she had a good knowledge of Facebook, she wanted more guidance on how to target the relevant audience and raise the business’s profile on both Facebook and Instagram, a channel that she was still very much getting the grips of. Her main reason for having this session was to promote the vegan teas she hosts on a monthly basis.

My role was very much to show her how she could be projecting her brand better. We looked at targeted advertising, content inspiration and strategy. We spoke about how to use instagram stories to grow the business and how she could use Facebook Groups to increase awareness. We also discussed creative ways she could grow the brand offline. Finally, I  gave her a tutorial on how to use IGTV, Instagrams take on You Tube. Growing a brand takes dedication but I understand how time consuming it can also be and isn’t always a priority, so I also showed her a content plan template which she could use to help organise her posts and save time. You can see Tasneem’s testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

Let’s talk Facebook Groups

Facebook groups are brilliant, during my 1:1 sessions its something I always suggest using to help grow businesses and also build general brand awareness. They have become relatively more popular in recent years and the managers of these groups are becoming more and more creative in the way they curate posts to ensure they are adding value and helping others, which I totally love. Not using Facebook groups? Here are 3 reason why you should start.

  1. Many groups allow you to do an introduction when you first join which is fantastic for brand awareness. If you follow these groups on a regular basis, they may also share posts that allow you to share your Instagram and Facebook pages, yet again, a great way to build your following, business and grow awareness.
  2. If you’re a start up, new to an industry or just in need of a supplier, groups are a great way to find people and build great relationships!
  3. Another great way to grow your business is to collaborate with others but how do you find people to collaborate with, well via groups of course. I recently saw an amazing suggestion for a review swap and we all know how important good reviews are for your business right?

 

Grow your Business with Social Media

My Leicester based workshops are aimed at small businesses and entrepreneurs who are responsible for marketing and are looking to take advantage of online marketing to drive  their business forward.

WORKSHOP CONTENT

I know how overwhelming it can be, there is a lot of information out there, so during the workshop,  I focus on 5 key areas which I have identified as the biggest challenges small businesses face, these are:

  • Growing Following
  • Content Inspiration (Industry specific)
  • Content Planning
  • Social Media Best Practice (Facebook & Instagram)
  • Branding Advice

BUSINESS NETWORKING

These sessions aren’t just an opportunity to learn but also a chance to interact with other businesses and make meaningful relationships.

YOUR ACTION PLAN

The workshop gives you the foundations to craft your own action plan for your business that is focused on your objectives.

 

TO SUMMARISE

In this workshop we will be looking at your brand, the tools that you could be taking advantage of and how best to present your brand online in order for you to raise your profile and attract new clients.


RESERVE YOUR PLACE 

To enquire or if you have any further questions, please feel free to email me on Renuravalia@gmail.com or contact me via the contact page here


NEXT WORKSHOP

Social Media Workshop Leicester

Inspired Coaching – The story so far…

Last week I completed my sixth Social Media Coaching session. The main digital channels I have been covering are websites, blogs, Facebook and Instagram (Soon to move on to LinkedIn).

To summarise, I work with small businesses and independents to help create digital marketing strategies to grow their businesses online. Ultimately, I train, advise and inspire!

Being a creative I thrive from variety so creating unique content for different businesses on a regular basis really excites me, not only am I achieving one my main passions of helping small businesses but I am also learning by the minute (Learning is very important to my personal growth). Although each session is very different, they all have one thing in common, they’re empowering!

When I first started my career after studying psychology at university, I worked in schools teaching children with disabilities via small group sessions and 1:1s in the classroom. The satisfaction I got from empowering others was something I never forgot and I am so happy to be able to return to this but this time being able to incorporate my 9 years of digital marketing experience.

Starting a new business I believe is very much a journey, so watch this space to see where this one goes…

3 ways with Hashtags on Instagram

Social Media Marketing

One of the best ways to increase your following on Instagram is to be savvy with your Hashtags but what’s the most effective way to use them? Here are 3 ways to help you create a successful hashtag strategy for Instagram and see a positive increase in your following:

1. In your post description

A 2014 Instagram study by Simply Measured reported: Posts with at least one hashtag average 12.6% more engagement.

Instagram allows you to use 30 hashtags, although I wouldn’t advise using all 30, making sure you utilise hashtags is massively important if you want to grow your following on Instagram, just remember to strategic about the hashtags you use to ensure you are attracting the right audience!

2. In your stories

I love stories, a place where I can post everything about myself as a brand. Unless you make them an Instagram Highlight, stories only last 24 hours so to make sure these are seen, don’t forget to add hashtags. You will be surprised how many more views you can get if you remember to always hashtag your stories.

3. To find like minded people

Part of your strategy should always be to connect with like minded brands but where to start? If you search for hashtags relevant to your industry and the follow them (another new addition for 2018), you’ll be surprised what you might find, not only inspiration but also an easy way to see what others within your space are doing.

 

 

 

Social Media Work(Fun)shop

Last week I hosted my first Social Media Workshop in Leicester, to be honest, it was more like a Funshop as it really didn’t feel like work and I got the impression everyone who attended felt the same. The feedback was really positive with everyone commenting on how they found it very positive and beneficial to their business (Testimonials to follow).

The Attendees 

The attendees of this intimate session, came from a variety of businesses from different industries. This included:

  • Food – A manager from a local Leicester based pub
  • Design – The owner of a Wedding Stationary Company – See Testimonial
  • Beauty – A beauty and skin care brand owner – See Testimonial
  • Property – The owner of a property inventory business

The Workshop Content 

The relaxed and interactive workshop covered various topics all based on the businesses individual needs, this included:

  • Social Media Best Practice – What are the best channels for your business. How often should you be posting. What shouldn’t you be doing on Social Media.
  • Content Planning – How can you save time planning your social media activity. How can you stop feeling overwhelmed by Social Media.
  • How to grow your following – What techniques could you be adopting to grow your following organically.
  • Content Inspiration – Inspiration for your business on what you could be posting across your channels.


Bespoke Social Media Workshops in Leicester 

Each workshop is targeted specifically at small businesses and independents who want to grow their brand. The content is written based on the businesses needs so each course outline will vary depending on the group. Following the session, each person gets an email consultation specific to their business. The sessions are small and intimate with a maximum of 6 businesses attending to ensure maximum value. As budgets can be tight, the sessions are set at an affordable price.


The next workshop will take place in Leicester on Wednesday 26th September. The 2 hour session will be from 6:30 – 8:30. To book your place or find out more contact me on: renuravalia@gmail.com 

1:1 Coaching: Ruby & Fi, Leicester

Thursday last week, I conducted my first Social Media Coaching Session with Hetal from Ruby & Fi – Events with Style 

Hetal had a number of challenges she wanted to address including help with content ideas for her blog and rules around posting on Social Media Channels especially Facebook & Instagram. I spent time preparing a handout giving her lots of advice and tips which we worked through, the session was really relaxed and also included a little tutorial on how she could be using more Facebook and Instagram stories to market herself and the business.

You can read her view on the session here

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.