Instagram hides likes -Everything you need to know – why, implications & strategy

Earlier this year, it was announced that Instagram would be hiding likes, although it hasn’t reached England yet, it has been rolled out in various other countries starting in Canada.

Why you ask? 

There has been a lot of negative press around Social Media and the effects it has on mental health, the world is already very fickle and being judged by the amount of likes a post gets forces people to feel under pressure which results in less posting and less engagement which isn’t great for the app or for those using it.

Although Instagram says the reason for doing this is due to trying to stop it being a popularity contest, I personally believe, this change could also be a result of them wanting people to spend more time on the app. If people don’t feel the pressure of likes, they will post more often and spend more time on Instagram. At the end of the day, Instagram is still a business, so if the amount of users decrease, this will impact how people advertise with the app.

How does this effect influencers? 

The second reason for this change is due to influencer marketing, Influencer sponsored content is still the best-performing stuff on Instagram, I personally find this really interesting, over the years, there has been a rise in influencers, having worked with some as a client, a lot of the time, when negotiating a fee, one of the KPI’s is the ability to attract likes to a post. This change means the content shared by influencers will need to result in more tangible results, using an influencer and building a fan base is great but what about conversion rate? The removal of likes will help filter out the real influencers from those who’s influence doesn’t necessary lead to results, because if the collaboration doesn’t result in sales, how justifiable is the money spent on influencer marketing?

What does this change actually mean?

In a recent article by Mobile Marketing, the following was cited:

Under the test, people will still be able to see all photos and videos in their feeds as usual. However, only the person who posted content will be able to see their likes and view counts.

“We want your friends to focus on the photos and videos you share, not how many likes they get,” said Instagram on Twitter. “You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”

What should you be doing now? 
  1. Videos

The introduction of IGTV was a massive hint as to where IG wanted the app to go to. Instagram have claimed that now popularity will be based on quality content and using video is one way you can ensure your message is heard.

2. Stories

You would have noticed engagement on stories improve over the last few months, this is because Instagram want you to be making more use of stories. You may not have even consciously noticed the urge to scroll right instead of down, I personally believe the popularity of stories is massively to do with our short attention span – another interesting observation.

3. Collaborations

Want to grow a genuine following? Find the right people to collaborate with, tap into people who share your audience and work out new and creative ways you can collaborate with them online and offline. Your strategy should never just be online, connecting with people offline is just as important for growth and helps you to get some great content.

More help please

Got any more questions about this or need some virtual support with your Instagram Strategy, send me an email on info@renuravalia.com or head over to my Instagram here for more FREE advice – @iamrenuravalia

If you are East Midlands based, the next Instagram Workshop takes place on 5th September, you can learn more here.

Things to remember when writing you Instagram bio

A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is

Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:

  • What is your product/service
  • What makes it special
  • What makes your different

If you can summarise these – you can create a bio that will help attract your ideal audience. 

3 stats that explain why every business needs to be on Instagram

I can’t lie, I am pretty much always on Instagram but if I wasn’t you would worry right? I have been coaching businesses for 9 months now and as I research brands, I still see so many businesses not using the channel to its top potential, if this sounds like you, here are 3 statistics that explain why you need to improve your relationship with Instagram.

  1. Instagram keeps growing and growing…

    In June 2018, Instagram reported to have over 1 billion monthly active users. This grew from 800 million in September, 2017 – Business.instagram.com

  2. Consumers are buying…

    72% of Instagram users say they have purchased a product they saw on the app – Jan 2019 – Website hosting rating

  3. It’s influencers preferred channel..

    78% of  Influencers prefer Instagram for Brand Collaboration – Emarketer

Got some questions about your business and how you can use Instagram to grow it? Get in touch on info@renuravalia.com

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Free Social Media Apps I love!

There are a few apps I absolutely love to use on a regular basis, these really help me to create my Social Media posts and also help me to organise my feed, below are three of them that I believe are 100% worth downloading and playing around with.

  1. Planoly Absolutely love Planoly, this app allows you to plan, manage and schedule your Instagram posts. I use the free version which allows you a limited amount of uploads each month and 1 user but as I grow, I would 100% pay for this app. It is brilliant! Alternative app: Later
  2. Adobe Spark – My second favourite app and great if you are in the service industry like me. I use this to create my own image content which allows me to keep my content unique and fun. Alternative app: Canva
  3. Moldiv – Moldiv is another firm fav! For my business, I choose not to do collages but if you are a brand that sells multi products, moldiv is really handy photo editor app and something I used when I worked for my last employer.

3 Social Media Content Ideas

When I conduct a session one of the things I always focus on is content ideas, I constantly  find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.

Here are 3 examples of things you could be posting from my own Instagram account. Follow me here for lots more content inspiration and social media tips –  https://www.instagram.com/thoughtsmarketinglifestyle/ 

  1. ABOUT YOURSELF – whether your a brand or an individual, this is something that helps people to learn more about you!
    Screen Shot 2018-11-21 at 17.36.55
     
  2. MOTIVATIONAL QUOTES – who doesn’t love a bit of motivation
    Screen Shot 2018-11-21 at 17.47.23.png
     
  3. EVENTS – If you are attending relevant events then what better place to show case them then on your Social Media 

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3 ways to gain following on Instagram

Instagram is THE channel at the moment, it was recently reported it had 300 million monthly active users. To put that figure into context, this was compared to Facebook’s 228 million and Twitter’s 9 million. So basically what I am trying to say is,  it’s the channel you need to be on. Many people I work with come to me with the burning question ‘How do I grow following’ and I spend a lot of time working with them to build a strategy and develop original content ideas.

If this is a question that has been on your lips for a while, there are a few things you can do to help grow the channel which I would like to share with you:

  1. Post Consistently – The best results come from those who post often. Personally, if you can create a strategy that includes unique content, you’ll also be able to stand out of the crowd.
  2. Use quality hashtags – I did a post about hashtags a little while back. It is definitely worth spending some time researching the best hashtags to use. Need to know how and where to use them? Check out my recent article here.
  3. Engage – Engaging with your audience is so important. Engagement is one of the top determinators of whether a post will be showed or not. However, don’t worry, you don’t need to spend hours messaging every follower, simply engage your followers by liking or replying to their comments to your posts.

Need more tips to help grow your Instagram? Get in touch by email at info@renuravalia.com and let’s work together!