Blogging tips for the non creative

I have been writing blogs for the last 10 years, for myself personally and also for businesses, it’s one of my specialities alongside Social Media. I recently had a session with a law firm (Learn more here) who really made me value the importance of sharing the difference between blog posts and traditional articles. It is not something I had thought of but there is definitely a notable difference. Bearing this in mind and realising that others may face the same problem as the firm I worked with, here are a few tips to help you improve your blog post writing.

  • Keep sentences and paragraphs short
    Short Sentences will make the post easier to read. Paragraphs should also be short and sweet. The shorter the paragraph, the more likely you are to keep your readers attention. 
  • Use Imagery
    Using images to break up your content will keep your reader engaged and interested. Another tip is to number or add bullet points and subheadings – a bit like I have done here
  • Watch your word count
    A blog post is supposed to be shorter than a traditional article, try to limit your word count to 700-1000 words but make sure you include an introduction paragraph and a conclusion, so even if your audience don’t read the main body, they will get the gist of what you are trying to say.

Blog writing is supposed to be fun which means you can add a little personality to your writing. You don’t have to be an expert blogger to write blog posts, you just need to learn the basics and go for it!

3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Free Social Media Apps I love!

There are a few apps I absolutely love to use on a regular basis, these really help me to create my Social Media posts and also help me to organise my feed, below are three of them that I believe are 100% worth downloading and playing around with.

  1. Planoly Absolutely love Planoly, this app allows you to plan, manage and schedule your Instagram posts. I use the free version which allows you a limited amount of uploads each month and 1 user but as I grow, I would 100% pay for this app. It is brilliant! Alternative app: Later
  2. Adobe Spark – My second favourite app and great if you are in the service industry like me. I use this to create my own image content which allows me to keep my content unique and fun. Alternative app: Canva
  3. Moldiv – Moldiv is another firm fav! For my business, I choose not to do collages but if you are a brand that sells multi products, moldiv is really handy photo editor app and something I used when I worked for my last employer.

Distract share 3 Business Growth Trends for 2019

2019 is literally around the corner, so it’s a great time to think about what to expect from the Digital Marketing world.

I asked Peter Watson, MD of Ditsract – Award-winning advertising agency to share his 3 top ways to grow your business in 2019 and here is what he had to say.

Summary: 3 Ways to grow your business

  1. Google Advertising – Still the the easiest way to get leads
  2. Personal Branding – People buy people, remember this when you are marketing yourself.
  3. Instagram Stories – The power of scrolling across as opposed to down

3 Social Media Content Ideas

When I conduct a session one of the things I always focus on is content ideas, I constantly  find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.

Here are 3 examples of things you could be posting from my own Instagram account. Follow me here for lots more content inspiration and social media tips –  https://www.instagram.com/thoughtsmarketinglifestyle/ 

  1. ABOUT YOURSELF – whether your a brand or an individual, this is something that helps people to learn more about you!
    Screen Shot 2018-11-21 at 17.36.55
     
  2. MOTIVATIONAL QUOTES – who doesn’t love a bit of motivation
    Screen Shot 2018-11-21 at 17.47.23.png
     
  3. EVENTS – If you are attending relevant events then what better place to show case them then on your Social Media 

Screen Shot 2018-11-21 at 17.43.51.png