A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is
Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:
What is your product/service
What makes it special
What makes your different
If you can summarise these – you can create a bio that will help attract your ideal audience.
I have been writing blogs for the last 10 years, for myself personally and also for businesses, it’s one of my specialities alongside Social Media. I recently had a session with a law firm (Learn more here) who really made me value the importance of sharing the difference between blog posts and traditional articles. It is not something I had thought of but there is definitely a notable difference. Bearing this in mind and realising that others may face the same problem as the firm I worked with, here are a few tips to help you improve your blog post writing.
Keep sentences and paragraphs short Short Sentences will make the post easier to read. Paragraphs should also be short and sweet. The shorter the paragraph, the more likely you are to keep your readers attention.
Use Imagery Using images to break up your content will keep your reader engaged and interested. Another tip is to number or add bullet points and subheadings – a bit like I have done here
Watch your word count A blog post is supposed to be shorter than a traditional article, try to limit your word count to 700-1000 words but make sure you include an introduction paragraph and a conclusion, so even if your audience don’t read the main body, they will get the gist of what you are trying to say.
Blog writing is supposed to be fun which means you can add a little personality to your writing. You don’t have to be an expert blogger to write blog posts, you just need to learn the basics and go for it!