A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is
Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:
What is your product/service
What makes it special
What makes your different
If you can summarise these – you can create a bio that will help attract your ideal audience.
I can’t lie, I am pretty much always on Instagram but if I wasn’t you would worry right? I have been coaching businesses for 9 months now and as I research brands, I still see so many businesses not using the channel to its top potential, if this sounds like you, here are 3 statistics that explain why you need to improve your relationship with Instagram.
Instagram keeps growing and growing…
In June 2018, Instagram reported to have over 1 billion monthly active users. This grew from 800 million in September, 2017 – Business.instagram.com
Consumers are buying…
72% of Instagram users say they have purchased a product they saw on the app – Jan 2019 –
Website hosting rating
It’s influencers preferred channel..
78% of Influencers prefer Instagram for Brand Collaboration – Emarketer
Got some questions about your business and how you can use Instagram to grow it? Get in touch on firstname.lastname@example.org
The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.
Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience. You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.
There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?
– Are your posts adding value
– Are your posts sharing your personal opinion
– Are you solving problems for your customer
Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on email@example.com and let’s have a chat!
When I conduct a session one of the things I always focus on is content ideas, I constantly find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.
Instagram is THE channel at the moment, it was recently reported it had 300 million monthly active users. To put that figure into context, this was compared to Facebook’s 228 million and Twitter’s 9 million. So basically what I am trying to say is, it’s the channel you need to be on. Many people I work with come to me with the burning question ‘How do I grow following’ and I spend a lot of time working with them to build a strategy and develop original content ideas.
If this is a question that has been on your lips for a while, there are a few things you can do to help grow the channel which I would like to share with you:
Post Consistently – The best results come from those who post often. Personally, if you can create a strategy that includes unique content, you’ll also be able to stand out of the crowd.
Use quality hashtags – I did a post about hashtags a little while back. It is definitely worth spending some time researching the best hashtags to use. Need to know how and where to use them? Check out my recent article here.
Engage – Engaging with your audience is so important. Engagement is one of the top determinators of whether a post will be showed or not. However, don’t worry, you don’t need to spend hours messaging every follower, simply engage your followers by liking or replying to their comments to your posts.
Need more tips to help grow your Instagram? Get in touch by email at firstname.lastname@example.org and let’s work together!
Tasneem from ethical coffee house Coffee Ethic approached me because she was looking for content inspiration, although she had a good knowledge of Facebook, she wanted more guidance on how to target the relevant audience and raise the business’s profile on both Facebook and Instagram, a channel that she was still very much getting the grips of. Her main reason for having this session was to promote the vegan teas she hosts on a monthly basis.
My role was very much to show her how she could be projecting her brand better. We looked at targeted advertising, content inspiration and strategy. We spoke about how to use instagram stories to grow the business and how she could use Facebook Groups to increase awareness. We also discussed creative ways she could grow the brand offline. Finally, I gave her a tutorial on how to use IGTV, Instagrams take on You Tube. Growing a brand takes dedication but I understand how time consuming it can also be and isn’t always a priority, so I also showed her a content plan template which she could use to help organise her posts and save time. You can see Tasneem’s testimonial here.
About 1:1 Coaching
Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me email@example.com to find out more.