4 Business Tips every entrepreneur should learn

A few weeks ago, I took to the road to attend an event in Loughborough hosted by the Leicestershire & Rutland Property & Lifestyle magazine The Whistle. The talk was centred around ‘Building a brand in a Social World’ and featured three entrepreneurs talking about their brands: Made in Chelsea celebrity Jamie Laing & his business partner Ed Williams discussing their confectionary brand Candy Kittens. Owner of local Leicester based clothing brand Just Hype Liam Green & Peter Watson, public speaker & owner of Digital Marketing Agency Distract.

When I lived in London, I rarely attended events like this but since working for myself, they drive me and inspire me, so I am always excited to see what advice I can get from other entrepreneurs. The event was brilliant and very insightful (it also included free Pizza & drinks) and left me with quite a bit of food for thought (Literally). Although I can’t recreate every aspect of the fantastic event, I did want to share a few business tips from the evening with you all. So here goes…

‘Keep lots of lists’ – Liam Green

When Just Hype owner was asked how he manages his time, his advice was to keep lots of lists. It sounds pretty simple but when you are running your own business, everything becomes a priority so its important to keep lists to avoid getting overwhelmed.

Follow Just Hype on Instagram here
Follow entrepreneur Liam Green here

‘Talk about what you are going to do because people will slowly understand your brand’ – Jamie Laing

Before Candy Kittens launched, Jamie had already visualised where the brand would go and was talking about it like it already existed. The more you talk about your brand, the more people will be able to connect to it and understand it. I have realised this through personal experience too, it’s ultimately about believing in the brand.

Follow Candy Kittens on Instagram here 
Follow entrepreneur Jamie Laing here

 

‘If you help someone, they will buy from you. If you sell to them, they will ignore you’ – Peter Watson

It was Peter Watson from Distract that said this and what this really comes down to is adding value. If you can include helping in your business strategy, the likelihood is, you will remembered, appreciated and are more likely to be recommended which in the long run will lead to sales and of course positive business growth.

Follow Distract on Instagram here
Follow Entrepreneur Peter Watson on Instagram here

 

‘Attention to detail. Make the brand stand out’ – Ed Williams

‘Think big. Persistency is key’ – Edward Williams

Candy Kittens was created to challenge the big brands in the confectionary world. Gourmet sweets made with quality ingredients in beautiful packaging. Neither Jamie nor Edward were put off by the competition.

The above two business tips were mentioned by Edward Williams and having my own business, I think they are essential to remember. If you can do something better than the others and you are confident in your abilities, then there is no competition and success is inevitable, just make sure you pay attention to detail and think big!

Follow Candy Kittens on Instagram here 
Follow entrepreneur Edward Williams  here

Inspired Coaching – The story so far…

Last week I completed my sixth Social Media Coaching session. The main digital channels I have been covering are websites, blogs, Facebook and Instagram (Soon to move on to LinkedIn).

To summarise, I work with small businesses and independents to help create digital marketing strategies to grow their businesses online. Ultimately, I train, advise and inspire!

Being a creative I thrive from variety so creating unique content for different businesses on a regular basis really excites me, not only am I achieving one my main passions of helping small businesses but I am also learning by the minute (Learning is very important to my personal growth). Although each session is very different, they all have one thing in common, they’re empowering!

When I first started my career after studying psychology at university, I worked in schools teaching children with disabilities via small group sessions and 1:1s in the classroom. The satisfaction I got from empowering others was something I never forgot and I am so happy to be able to return to this but this time being able to incorporate my 9 years of digital marketing experience.

Starting a new business I believe is very much a journey, so watch this space to see where this one goes…

Content Ideas: Events

Whether you’re attending an event, hosting one or just taking part as a bystander, events act as really great content and should definitely be included as a blog post on your website (as well as stories & posts on your social channels). The easiest way to explain how to do this is by sharing an event I went to myself, hopefully inspiring you to create something similar.

Blog Post: The Body Shop Blogger Event

I set up my Instagram alter ago @thoughtsfashionlifestyle back in 2016 when I lived in London. If I have to be honest, I wanted a place where I could post every aspect of my life including lots of photos of myself (without feeling vain).

As I get closer to leaving my full time job, I am seeking out more and more blogger opportunities so I can grow my following. Yesterday I was invited to my first blogger event in Leicester hosted by The Body Shop aka Highcross_beautybloggers in the Highcross Centre.

The event started at 6pm and on arrival we were given the itinerary for the evening and were invited to explore the store. I haven’t shopped at The Body Shop for many years but was pretty excited by the variety of products they had on offer especially the Ramadan gift sets, its so refreshing to see brands catering for all festivities.

Leiecster Blogger

We were then split into 2 groups and met some of the team who went through new products. The demo started with Drops of Youth range, the formulation is made of three plant stem cells: edelweiss from the Italian Alps, criste marine and sea holly from the Brittany Coast. The combination of creams, washes and lotions has been created to tackle early signs of ageing, which so many of us worry about nowadays.

Youth

Then we headed over to the make up area to look at the latest products in the world of Body Shop Make up. I particularly loved the face mists available in four different yummy flavours. The Honey Bronze Drops of Sun also really caught my eye, I love the idea of being able to bled your moisturiser with these drops to maintain a holiday glow (even when its mid winter).

Face Mist

The final demo was of the new Body Yogurts, fast absorbing and suitable for all skin types with a really nice texture, and can be applied straight on to damp skin and apparently lasts 48 hours!

Yogurt

Overall, a lovely evening and a great chance to sample some new products, get some beauty and skincare advice, meet some fellow Leicester influencers and I even left with a personalised goody bag. Win Win is what I say! Thanks Body Shop Leicester, look forward to lots more of events!

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Interested in getting more Content Ideas for your blog? Read my post: 5 Things you didn’t know…

4 strategies to support your business growth online

There are hundreds of things you could be doing to help increase traffic and see that traffic convert into sales but if your a small company and budget is limited, it can be hard to decide which areas to focus on.

Bearing this in mind, I have wracked my brain and I have compiled a few suggestions, depending on what you want to achieve, each of the 5 suggestions is targeted at a specific goal. There are many more goals which might come up on the way but these are the ones that have worked for me.

GOAL – To build trust 
SOLUTION – Customer Reviews 
61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites. (Source: Econsultancy). Invest in Customer Reviews – TrustPilot and Feefo are two platforms who can help with this, in my experience Feefo was definitely more affordable and don’t forget to ask for a shorter trial period if your not 100% convinced.

GOAL – To maximise access to your loyal customers 
SOLUTION – Email Marketing 
Do you have a database of customers? Do you send them regular newsletters? The advantage of newsletters, is those people who subscribe are obviously interested in your product, so are more likely to make future purchases. Make sure the newsletters are interesting though (and varied), you don’t want to bombard people with the same thing so they end up unsubscribing. Newsletter companies I have used are: Campaign Monitor, Campaign Master & Mailchimp. All of which have analytics, so you can check CTR and Open Rates. This will help you to create a clear email marketing plan.

GOAL – To give customers everything they need in one place 
SOLUTION – Detailed Product Pages 
Once your customer has reached your website, the aim is to make them convert. A great way to encourage purchases is to ensure your product pages are as detailed as possible. A good example of this is British Brand John Lewis. But if you can’t get them to buy, at least help them to remain on the website for as long as possible by linking products to other pages on your site that might help to convince a purchase. I have often linked products to stories written in the blog section or plan stories that can be linked to products.

GOAL – To build quality content
SOLUTION – Blogs 
We all know how important is to be creative with content and having a blog will help you do this but remember, it isn’t good etiquette to talk about yourself all the time, so think outside the box. This is where your content marketing plan can also really come in handy, and remember to keep the posts regular, if you share these on your social, you can also track how many people visit your website from your social channels via the blog post – a good way to see what interests your audience and plan similar content. If you can create content that relevant and interesting, you’re also likely to see an improvement in your page location on google.