3 ways to gain following on Instagram

Instagram is THE channel at the moment, it was recently reported it had 300 million monthly active users. To put that figure into context, this was compared to Facebook’s 228 million and Twitter’s 9 million. So basically what I am trying to say is,  it’s the channel you need to be on. Many people I work with come to me with the burning question ‘How do I grow following’ and I spend a lot of time working with them to build a strategy and develop original content ideas.

If this is a question that has been on your lips for a while, there are a few things you can do to help grow the channel which I would like to share with you:

  1. Post Consistently – The best results come from those who post often. Personally, if you can create a strategy that includes unique content, you’ll also be able to stand out of the crowd.
  2. Use quality hashtags – I did a post about hashtags a little while back. It is definitely worth spending some time researching the best hashtags to use. Need to know how and where to use them? Check out my recent article here.
  3. Engage – Engaging with your audience is so important. Engagement is one of the top determinators of whether a post will be showed or not. However, don’t worry, you don’t need to spend hours messaging every follower, simply engage your followers by liking or replying to their comments to your posts.

Need more tips to help grow your Instagram? Get in touch by email at info@renuravalia.com and let’s work together!

1:1 Coaching: Coffee Ethic, Leicester

Tasneem from ethical coffee house Coffee Ethic approached me because she was looking for content inspiration, although she had a good knowledge of Facebook, she wanted more guidance on how to target the relevant audience and raise the business’s profile on both Facebook and Instagram, a channel that she was still very much getting the grips of. Her main reason for having this session was to promote the vegan teas she hosts on a monthly basis.

My role was very much to show her how she could be projecting her brand better. We looked at targeted advertising, content inspiration and strategy. We spoke about how to use instagram stories to grow the business and how she could use Facebook Groups to increase awareness. We also discussed creative ways she could grow the brand offline. Finally, I  gave her a tutorial on how to use IGTV, Instagrams take on You Tube. Growing a brand takes dedication but I understand how time consuming it can also be and isn’t always a priority, so I also showed her a content plan template which she could use to help organise her posts and save time. You can see Tasneem’s testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

Let’s talk Facebook Groups

Facebook groups are brilliant, during my 1:1 sessions its something I always suggest using to help grow businesses and also build general brand awareness. They have become relatively more popular in recent years and the managers of these groups are becoming more and more creative in the way they curate posts to ensure they are adding value and helping others, which I totally love. Not using Facebook groups? Here are 3 reason why you should start.

  1. Many groups allow you to do an introduction when you first join which is fantastic for brand awareness. If you follow these groups on a regular basis, they may also share posts that allow you to share your Instagram and Facebook pages, yet again, a great way to build your following, business and grow awareness.
  2. If you’re a start up, new to an industry or just in need of a supplier, groups are a great way to find people and build great relationships!
  3. Another great way to grow your business is to collaborate with others but how do you find people to collaborate with, well via groups of course. I recently saw an amazing suggestion for a review swap and we all know how important good reviews are for your business right?

 

1:1 Coaching, Spicy Masterclass, Leicester

Bhavna, brainchild of the newest Indian cooking masterclass known as Spicy Masterclass approached me to get some advice about how to market her new business. Spicy Masterclass is an intensive cookery class specialising in authentic Gujarati cooking run by Bhavna who has 30 years experience in the kitchen, passionate about teaching others her skills, she will be launching her business in September.

Her goals for the session were to get some advice on finding the right audience as well as some inspiration for Instagram and Facebook content. We went through various ways of discovering target audiences as well as best practice and lots of content examples, something she said she needed specific help on. We picked out USPs that were used to create a new Instagram profile description and we discussed the importance of videos and lives for business growth and awareness. By the time I left she felt more confident about her marketing plan and by the evening had already started to implement what she had learnt.

As it was an intense session with lots of information, to make it more manageable, I sent over an action plan which allowed Bhavna to stay focussed giving her clear marketing goals. I suggested a second session in the future so we could explore channels more, as I believe as start up, it is likely that things might change. Another great session followed by a lovely testimonial which you can read here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Inspired Coaching – The story so far…

Last week I completed my sixth Social Media Coaching session. The main digital channels I have been covering are websites, blogs, Facebook and Instagram (Soon to move on to LinkedIn).

To summarise, I work with small businesses and independents to help create digital marketing strategies to grow their businesses online. Ultimately, I train, advise and inspire!

Being a creative I thrive from variety so creating unique content for different businesses on a regular basis really excites me, not only am I achieving one my main passions of helping small businesses but I am also learning by the minute (Learning is very important to my personal growth). Although each session is very different, they all have one thing in common, they’re empowering!

When I first started my career after studying psychology at university, I worked in schools teaching children with disabilities via small group sessions and 1:1s in the classroom. The satisfaction I got from empowering others was something I never forgot and I am so happy to be able to return to this but this time being able to incorporate my 9 years of digital marketing experience.

Starting a new business I believe is very much a journey, so watch this space to see where this one goes…

Branding: Create a brand you love

Being a Digital Marekteer and specialising in content,  getting the content ready for my website was the most important task on my to do list when I made the decision to hand in my resignation and start planning my departure from the company I worked for.

What I hadn’t thought too much about was how I would brand the website, I knew I wanted it to be personable just like me and I had been toying with the idea of disassociating myself from my brand although, in haste, I had already bought a domain name that used my own name. As I started to build my website, I was really uninspired by what I created and the stock images just weren’t doing me justice however on the flip side I had also hit a brick wall from the brand perspective because I just couldn’t think of a name I loved. Love is very importantly to me in every aspect of my life, you are most passionate about the things you love and I knew I had to create a brand that reflected this. So how did I make my final decision about what you see now?

Well, being an Instagram Blogger (@thoughtsfashionlifestyle) has opened up lots of exciting opportunities and I was blessed to have been offered one by Leicestershire based Blogger & Creatives Photographer Kirstie Marie of KM Photographic. A photography session chosen at a location of my choice on a topic unique to me, the decision was easy, this would be a shoot of me at a relaxed cafe doing what I love. The cafe of choice was the beautiful Prana Cafe  in Leicester City Centre with its high ceilings and ornate decor and the images would complete my website.

Although you would have seen most of the photos taken on the day, I saved one to share with you here

…A Few Thank Yous

It was a massive blessing to have been given this opportunity and a big big thank you goes out to Prana Cafe for allowing me to use the stunning location (I also had the most amazing Walnut Cake and Chai Latte) and Thank you to Kirstie from KM Photographic who captured the mood so well and helped me create a brand that I really love.

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1:1 Coaching: Ruby & Fi, Leicester

Thursday last week, I conducted my first Social Media Coaching Session with Hetal from Ruby & Fi – Events with Style 

Hetal had a number of challenges she wanted to address including help with content ideas for her blog and rules around posting on Social Media Channels especially Facebook & Instagram. I spent time preparing a handout giving her lots of advice and tips which we worked through, the session was really relaxed and also included a little tutorial on how she could be using more Facebook and Instagram stories to market herself and the business.

You can read her view on the session here

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.