1:1 Coaching, Young Living

Valerie Sheldon approached me to help her build a strategy that would support her business growth.

We started by going through some all important questions aimed at helping her to create better content for the 2 main channels she focusses on Facebook and Instagram. After going through best practice including do’s and don’ts, we then looked at inspiration and I gave her lots of techniques to help her engage better with her audience as well as ways in which she could be using stories more effectively. We spoke about content planning and finished the session looking  at some really good examples I picked out for her that would inspire her, people in the industry that are doing a really good job!

Here is what she said about the session:

‘I had a session with Renu last month. I was doing social media everyday, but not using it to the whole advantage (since I didn’t know what I was doing!)

Renu was very professional, and had researched my business, and had comparisons for me to look at. She told me where I could improve, and since doing her course, I’ve had 2 strangers become clients, and my following is going up rapidly everyday. (I used to get lots of follow/unfollows, and now it’s genuine!)
Definitely worth having a session with her.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Social Media Masterclass November

This masterclass is aimed at businesses and entrepreneurs who are responsible for marketing and are looking to take advantage of online marketing to drive  their business forward. The sessions are small and intimate aimed at adding maximum value to each attendee.

MASTERCLASS CONTENT

This masterclass is aimed at going back to the basics, the 2.5 hour session will focus on the following:

  • Tips on how to grow your business on Facebook & Instagram
  • Content Inspiration
  • Social Media Best Practice (Facebook & Instagram)
  • Content Planning – Time saving tips
  • Any other challenges you have with your individual businesses – to be identified in advance.
  • Q & A session


BUSINESS NETWORKING

These sessions aren’t just an opportunity to learn but also a chance to interact with other businesses and make new relationships, so bring your business cards.


YOUR ACTION PLAN

The masterclass gives you the chance to understand the social media channels better and the foundations to craft your own action plan for your business that is focused on your objectives.


TO SUMMARISE

In this masterclass we will be looking at your brand, the tools that you could be taking advantage of and how best to present your brand online in order for you to raise your profile and attract new clients.


TESTIMONIALS

Still not sure if this is for you? Check out testimonials from previous workshops here.


NEXT WORKSHOP

Date: Wednesday 21st November
Time: 6-8:30pm
Cost: £55 pp (If you book by 16th November) £65 after
Location: Clarendon Park, Leicester


RESERVE YOUR PLACE 

To enquire about cost or if you have any further questions, please feel free to email me on info@renuravalia.com or contact me via the contact page here

 

 

How you should be using LinkedIn to grow your business

I can’t tell you how important it is to have an updated LinkedIn profile. So many individuals and small businesses I work with don’t always realise how they can use this channel to grow their business and if that’s you, here are a few ways you can use LinkedIn to grow your business:

  • Write and share articles – If you want your connections to see you as an expert in your area. You can use LinkedIn to showcase your experience by writing valuable articles.
  • Create a great summary – The summary is the first thing your connections will see. This is your main selling tool. Writing a killer summary about yourself will help to sell your skills and allow people to learn more about your business.
  • Join groups – Groups are a great place to share those articles you are writing as well as an opportunity to contribute to conversations relevant to your industry.
  • Link your Blog Posts – If your regularly writing blog posts and posting these on your website, in the experience section, you have the option to link projects. This is a great way to encourage people to see what you are doing.

Let’s Connect

If you want to take a look at my LinkedIn for some inspiration on how to create your profile, feel free to connect with me on LinkedIn here. If you have any questions or require some coaching to help build your own LinkedIn profile. Email me on info@renuravalia.com 

1:1 Coaching: Coffee Ethic, Leicester

Tasneem from ethical coffee house Coffee Ethic approached me because she was looking for content inspiration, although she had a good knowledge of Facebook, she wanted more guidance on how to target the relevant audience and raise the business’s profile on both Facebook and Instagram, a channel that she was still very much getting the grips of. Her main reason for having this session was to promote the vegan teas she hosts on a monthly basis.

My role was very much to show her how she could be projecting her brand better. We looked at targeted advertising, content inspiration and strategy. We spoke about how to use instagram stories to grow the business and how she could use Facebook Groups to increase awareness. We also discussed creative ways she could grow the brand offline. Finally, I  gave her a tutorial on how to use IGTV, Instagrams take on You Tube. Growing a brand takes dedication but I understand how time consuming it can also be and isn’t always a priority, so I also showed her a content plan template which she could use to help organise her posts and save time. You can see Tasneem’s testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

4 Business Tips every entrepreneur should learn

A few weeks ago, I took to the road to attend an event in Loughborough hosted by the Leicestershire & Rutland Property & Lifestyle magazine The Whistle. The talk was centred around ‘Building a brand in a Social World’ and featured three entrepreneurs talking about their brands: Made in Chelsea celebrity Jamie Laing & his business partner Ed Williams discussing their confectionary brand Candy Kittens. Owner of local Leicester based clothing brand Just Hype Liam Green & Peter Watson, public speaker & owner of Digital Marketing Agency Distract.

When I lived in London, I rarely attended events like this but since working for myself, they drive me and inspire me, so I am always excited to see what advice I can get from other entrepreneurs. The event was brilliant and very insightful (it also included free Pizza & drinks) and left me with quite a bit of food for thought (Literally). Although I can’t recreate every aspect of the fantastic event, I did want to share a few business tips from the evening with you all. So here goes…

‘Keep lots of lists’ – Liam Green

When Just Hype owner was asked how he manages his time, his advice was to keep lots of lists. It sounds pretty simple but when you are running your own business, everything becomes a priority so its important to keep lists to avoid getting overwhelmed.

Follow Just Hype on Instagram here
Follow entrepreneur Liam Green here

‘Talk about what you are going to do because people will slowly understand your brand’ – Jamie Laing

Before Candy Kittens launched, Jamie had already visualised where the brand would go and was talking about it like it already existed. The more you talk about your brand, the more people will be able to connect to it and understand it. I have realised this through personal experience too, it’s ultimately about believing in the brand.

Follow Candy Kittens on Instagram here 
Follow entrepreneur Jamie Laing here

 

‘If you help someone, they will buy from you. If you sell to them, they will ignore you’ – Peter Watson

It was Peter Watson from Distract that said this and what this really comes down to is adding value. If you can include helping in your business strategy, the likelihood is, you will remembered, appreciated and are more likely to be recommended which in the long run will lead to sales and of course positive business growth.

Follow Distract on Instagram here
Follow Entrepreneur Peter Watson on Instagram here

 

‘Attention to detail. Make the brand stand out’ – Ed Williams

‘Think big. Persistency is key’ – Edward Williams

Candy Kittens was created to challenge the big brands in the confectionary world. Gourmet sweets made with quality ingredients in beautiful packaging. Neither Jamie nor Edward were put off by the competition.

The above two business tips were mentioned by Edward Williams and having my own business, I think they are essential to remember. If you can do something better than the others and you are confident in your abilities, then there is no competition and success is inevitable, just make sure you pay attention to detail and think big!

Follow Candy Kittens on Instagram here 
Follow entrepreneur Edward Williams  here

Branding: Create a brand you love

Being a Digital Marekteer and specialising in content,  getting the content ready for my website was the most important task on my to do list when I made the decision to hand in my resignation and start planning my departure from the company I worked for.

What I hadn’t thought too much about was how I would brand the website, I knew I wanted it to be personable just like me and I had been toying with the idea of disassociating myself from my brand although, in haste, I had already bought a domain name that used my own name. As I started to build my website, I was really uninspired by what I created and the stock images just weren’t doing me justice however on the flip side I had also hit a brick wall from the brand perspective because I just couldn’t think of a name I loved. Love is very importantly to me in every aspect of my life, you are most passionate about the things you love and I knew I had to create a brand that reflected this. So how did I make my final decision about what you see now?

Well, being an Instagram Blogger (@thoughtsfashionlifestyle) has opened up lots of exciting opportunities and I was blessed to have been offered one by Leicestershire based Blogger & Creatives Photographer Kirstie Marie of KM Photographic. A photography session chosen at a location of my choice on a topic unique to me, the decision was easy, this would be a shoot of me at a relaxed cafe doing what I love. The cafe of choice was the beautiful Prana Cafe  in Leicester City Centre with its high ceilings and ornate decor and the images would complete my website.

Although you would have seen most of the photos taken on the day, I saved one to share with you here

…A Few Thank Yous

It was a massive blessing to have been given this opportunity and a big big thank you goes out to Prana Cafe for allowing me to use the stunning location (I also had the most amazing Walnut Cake and Chai Latte) and Thank you to Kirstie from KM Photographic who captured the mood so well and helped me create a brand that I really love.

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