1:1 Coaching: Coffee Ethic, Leicester

Tasneem from ethical coffee house Coffee Ethic approached me because she was looking for content inspiration, although she had a good knowledge of Facebook, she wanted more guidance on how to target the relevant audience and raise the business’s profile on both Facebook and Instagram, a channel that she was still very much getting the grips of. Her main reason for having this session was to promote the vegan teas she hosts on a monthly basis.

My role was very much to show her how she could be projecting her brand better. We looked at targeted advertising, content inspiration and strategy. We spoke about how to use instagram stories to grow the business and how she could use Facebook Groups to increase awareness. We also discussed creative ways she could grow the brand offline. Finally, I  gave her a tutorial on how to use IGTV, Instagrams take on You Tube. Growing a brand takes dedication but I understand how time consuming it can also be and isn’t always a priority, so I also showed her a content plan template which she could use to help organise her posts and save time. You can see Tasneem’s testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, an hour you’re looking for or longer, why not get in touch to find out more.

 

4 Business Tips every entrepreneur should learn

A few weeks ago, I took to the road to attend an event in Loughborough hosted by the Leicestershire & Rutland Property & Lifestyle magazine The Whistle. The talk was centred around ‘Building a brand in a Social World’ and featured three entrepreneurs talking about their brands: Made in Chelsea celebrity Jamie Laing & his business partner Ed Williams discussing their confectionary brand Candy Kittens. Owner of local Leicester based clothing brand Just Hype Liam Green & Peter Watson, public speaker & owner of Digital Marketing Agency Distract.

When I lived in London, I rarely attended events like this but since working for myself, they drive me and inspire me, so I am always excited to see what advice I can get from other entrepreneurs. The event was brilliant and very insightful (it also included free Pizza & drinks) and left me with quite a bit of food for thought (Literally). Although I can’t recreate every aspect of the fantastic event, I did want to share a few business tips from the evening with you all. So here goes…

‘Keep lots of lists’ – Liam Green

When Just Hype owner was asked how he manages his time, his advice was to keep lots of lists. It sounds pretty simple but when you are running your own business, everything becomes a priority so its important to keep lists to avoid getting overwhelmed.

Follow Just Hype on Instagram here
Follow entrepreneur Liam Green here

‘Talk about what you are going to do because people will slowly understand your brand’ – Jamie Laing

Before Candy Kittens launched, Jamie had already visualised where the brand would go and was talking about it like it already existed. The more you talk about your brand, the more people will be able to connect to it and understand it. I have realised this through personal experience too, it’s ultimately about believing in the brand.

Follow Candy Kittens on Instagram here 
Follow entrepreneur Jamie Laing here

 

‘If you help someone, they will buy from you. If you sell to them, they will ignore you’ – Peter Watson

It was Peter Watson from Distract that said this and what this really comes down to is adding value. If you can include helping in your business strategy, the likelihood is, you will remembered, appreciated and are more likely to be recommended which in the long run will lead to sales and of course positive business growth.

Follow Distract on Instagram here
Follow Entrepreneur Peter Watson on Instagram here

 

‘Attention to detail. Make the brand stand out’ – Ed Williams

‘Think big. Persistency is key’ – Edward Williams

Candy Kittens was created to challenge the big brands in the confectionary world. Gourmet sweets made with quality ingredients in beautiful packaging. Neither Jamie nor Edward were put off by the competition.

The above two business tips were mentioned by Edward Williams and having my own business, I think they are essential to remember. If you can do something better than the others and you are confident in your abilities, then there is no competition and success is inevitable, just make sure you pay attention to detail and think big!

Follow Candy Kittens on Instagram here 
Follow entrepreneur Edward Williams  here

1:1 Coaching, Baby Clothes Direct

Baby Clothes Direct approached me for some expert advice on their brand. The business who specialise in garment manufacturing have existed since 1994 but have only recently started growing their business with the UK. This company is a new venture, so they were keen to get some insights before focussing on growing their Social Media Channels.

The session took place with two members of the Baby Clothes Direct Team. They wanted advice on the below:

  • What content should be posted for a businesses like ours?
  • What do people respond to most – discounts, new products etc?
  • How to broaden our reach?
  • To understand who to follow and what statistics we should be focusing on.

During the 2 hours, we focussed on a variety of areas including website content, discussing ways this could be improved to help SEO. We also looked at ways to grow Instagram following, USPs and content ideas & inspiration. We also looked at ways to grow the business using various offline channels.

Sessions always end up offering much more information then clients expect and I understand how overwhelming it can be, so my email follow ups include a clear action plan that help give direction and priorities. Want to see what Baby Clothes Direct had to say about the session. Read the testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. The initial chat is completely free and the sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch to find out how you can help your business grow.

Let’s talk Facebook Groups

Facebook groups are brilliant, during my 1:1 sessions its something I always suggest using to help grow businesses and also build general brand awareness. They have become relatively more popular in recent years and the managers of these groups are becoming more and more creative in the way they curate posts to ensure they are adding value and helping others, which I totally love. Not using Facebook groups? Here are 3 reason why you should start.

  1. Many groups allow you to do an introduction when you first join which is fantastic for brand awareness. If you follow these groups on a regular basis, they may also share posts that allow you to share your Instagram and Facebook pages, yet again, a great way to build your following, business and grow awareness.
  2. If you’re a start up, new to an industry or just in need of a supplier, groups are a great way to find people and build great relationships!
  3. Another great way to grow your business is to collaborate with others but how do you find people to collaborate with, well via groups of course. I recently saw an amazing suggestion for a review swap and we all know how important good reviews are for your business right?

 

Grow your Business with Social Media

My Leicester based workshops are aimed at small businesses and entrepreneurs who are responsible for marketing and are looking to take advantage of online marketing to drive  their business forward.

WORKSHOP CONTENT

I know how overwhelming it can be, there is a lot of information out there, so during the workshop,  I focus on 5 key areas which I have identified as the biggest challenges small businesses face, these are:

  • Growing Following
  • Content Inspiration (Industry specific)
  • Content Planning
  • Social Media Best Practice (Facebook & Instagram)
  • Branding Advice

BUSINESS NETWORKING

These sessions aren’t just an opportunity to learn but also a chance to interact with other businesses and make meaningful relationships.

YOUR ACTION PLAN

The workshop gives you the foundations to craft your own action plan for your business that is focused on your objectives.

 

TO SUMMARISE

In this workshop we will be looking at your brand, the tools that you could be taking advantage of and how best to present your brand online in order for you to raise your profile and attract new clients.


RESERVE YOUR PLACE 

To enquire or if you have any further questions, please feel free to email me on Renuravalia@gmail.com or contact me via the contact page here


NEXT WORKSHOP

Social Media Workshop Leicester

Brand Coaching

When you create a brand, it’s important to remember that everything you are doing is to help you connect with your audience. With my brand, I always think of my end goal and work backwards and I encourage my clients to do the same, having a strategy behind what you are doing will give you a lot more purpose and direction.

1:1 Brand Coaching Case Study 

Vikesh came to me a few weeks ago wanting help with branding, an entrepreneur who creates a lifestyle based on making a passive income, he was looking for some direction and guidance of how to create a brand that represented his life.

The session started with brainstorming, focussing on his objectives and goals, his purpose and achievements. It then evolved into a full on plan of action based on how to create and build a strong brand to inspire and encourage other entrepreneurs.

Spending 9 years working with many different of brands, you learn a lot and I understand and always highlight the importance of having a clear story and a ‘why’, if you get this right, your already on the right track because this will help others understand you better which will increase the emotional connection with your followers. This becomes the foundation of your brand and will create a pitch when you talk about it to others.

Apart from coming up with ideas for blog posts (covering every project he is currently working on) and suggesting how he could create his website, I also helped him to create a strategy for his social media, something to help him with direction and consistency.

YOUR Branding

A lot of people come to me as the professional and I love sharing my ideas, experiences and my successes but one of the things to remember when creating your brand is, it is exactly that, YOUR brand, which means you can lead it however you want too, yes there are rules out there and you can follow someone else’s model but ultimately, you have to do what is best for you and only you know that.

 

1:1 Coaching, Spicy Masterclass, Leicester

Bhavna, brainchild of the newest Indian cooking masterclass known as Spicy Masterclass approached me to get some advice about how to market her new business. Spicy Masterclass is an intensive cookery class specialising in authentic Gujarati cooking run by Bhavna who has 30 years experience in the kitchen, passionate about teaching others her skills, she will be launching her business in September.

Her goals for the session were to get some advice on finding the right audience as well as some inspiration for Instagram and Facebook content. We went through various ways of discovering target audiences as well as best practice and lots of content examples, something she said she needed specific help on. We picked out USPs that were used to create a new Instagram profile description and we discussed the importance of videos and lives for business growth and awareness. By the time I left she felt more confident about her marketing plan and by the evening had already started to implement what she had learnt.

As it was an intense session with lots of information, to make it more manageable, I sent over an action plan which allowed Bhavna to stay focussed giving her clear marketing goals. I suggested a second session in the future so we could explore channels more, as I believe as start up, it is likely that things might change. Another great session followed by a lovely testimonial which you can read here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. The initial chat is completely free and the sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch to find out how you can help your business grow.