Here’s how to win with your marketing in 2020

Social Media Trends 2020

Instagram – Talk directly to your customer using video

We all know Instagram is due to remove likes next year which personally I think is a great idea but with less people seeing your static posts, how can you ensure you are still seen on Instagram?

IGTV was launched in June 2018 and is aimed to be in direct competition with Youtube, IGTV video previews get more views as they regularly appear on feeds, so if you aren’t spending time on creating video content, this is a great time to start! Just remember to utilise the preview option as well as the recently launched series section which allows you to create ongoing episodes. Another great top to get more views is to make sure you are sharing them in your stories.

Instagram – Increase interaction through stories

Stories are such a brilliant way to help get closer to your customer, initially all you could do was get a yes or no response from your audience but now you have the option to ask a question, quiz them or even get there opinion on something. The fact that there are so many options pretty much explains what you need to be doing – making sure you use them!

The great thing about this option is it allows you to create content that will directly satisfy your customer, it is also a great way to get to know them! Personally I have found the best interaction comes during the weekend, so give it a go on a Sunday and if like many of my clients, you are worried about not getting any responses, why don’t you give it a go and see what happens, what do you have to lose?

Social Media – Be authentic in your messaging

The way the world is going, you will find, what helps you sell the most is being real and authentic in your messaging. This means less faking it and a lot more speaking from your heart. I have found this doesn’t just work on channels like Facebook and Instagram but also has had a big impact on LinkedIn.

The great thing about this is you don’t always have to curate content and it doesn’t involve as much planning which means it is so much easier to create content. Want to learn more about how to be more authentic online, head over to my Blog Post here.

Facebook – Keep using communities

No one can deny that facebook has become extremely noisy with brands taking full advantage of targeted ads which means it is not always the funnest place to hang out however if you still want to grow through Facebook, groups are the place where you can make an impact.

There are now a lot of facebook communities out there which is why it is so important to find ones that actually make a difference. Spend some time joining the Facebook groups where you can add value and stand out, make sure you interact and use the group for support and also as a place you can grow as a business owner but if you don’t find the group is adding much to you, don’t feel bad leaving it!

Social Media – Be consistent and build relationships

This is by far the most important thing to remember. It takes time and effort to grow and it does not happen over night, by consistently adding value, you will reap the benefits but it takes time.

As for building relationships, whether you believe it or not, emotions is what drives purchasing decision and if people can connect with you on a more emotional level, they are more likely to buy from you. Your priority should be to do what it takes to build genuine relationships with people and just believe and trust that that will be enough, if this doesn’t make sense to you, it might be because you have never thought about it this way but that’s why you need to trust me!

If Instagram is the channel you are thinking about in 2020, then join me for my Instagram Business Workshop in Leicester on Thursday 6th February by following the link here.

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