Hashtags always cause confusion and are one of the areas that people always need extra support on, so I thought it would be helpful to share some do’s and dont’s around using hashtags for business.
DO your research – I always recommend doing some research around hashtags that your customer might be using to find you.
DON’T keep using the same hashtags again and again – the whole idea of hashtags is to help grow following, by using the same hashtags over and over your limiting your awareness, you are also more likely to be marked as spam if Instagram sees you using the same # on each post, so be creative.
DO understand your audience – in order to sit in the right places and succeed in your research, you need to be clear on who your audience is, so put yourself in their position – think like you customer.
DON’T use hashtags with millions and thousands of posts – people often make this mistake but if you think about it logically, what is the likelihood yours will ever been seen if that many other people are using it?
DO use # in your stories – A lot of people are not aware that # can also be using in stories. Although there is only one sticker, you can use up to 10 # in your stories.
Want to learn more about #, you can head over to my IGTV Channel where I share lots of videos including one around Hashtags – Using Hashtags on Instagram