Once in a while, I am approached by businesses to help them with their Social Media Strategy. At the end of last year it was a local media company.
FU Media got in touch as they were looking at how they could improve their strategy. FU Media run 2 magazines in Birmingham and Leicestershire: DLuxe Magazine & Sixty9 Magazine, both of which are purely print magazines. Founder Kevin was keen to understand more about how the magazines could be taken online and how Social Media could help support its commercial growth.
I sat down with the Digital Marketing team and we started with brainstorming questions to help differentiate the 2 magazines, their audience and their goals, we then explored the following:
– Ways of improving the content on their Social Media channels
– How to improve engagement on Social Media
– Examples of how they can make website and website content more appealing & user friendly
– How better to use emails post events
A session like this really opens up businesses eyes on how they can move the brand into the online space and acts as a great foundation for building a digital marketing strategy.
This is what Founder, Kevin Urquhart had to say about the session:
We had the pleasure of working with Renu recently when she hosted us for a morning session that looked at our social media strategy and how we can further improve it.
Throughout the entire process, Renu was approachable, interested, engaged and keen to help us create real, impactful changes to our social content and engagement. Her training session was informal, yet packed full of observations (she’d done her homework) and suggestions which we’ve since put into action.
Would I recommend her? Absolutely. I think too many of us are ‘busy’ doing social media, yet few are analysing and planning to maximise each post. I’d suggest you do this now before your competitor has the same ‘lightbulb’ moment.
About 1:1 Business Coaching
Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on firstname.lastname@example.org to find out more.