Using award nominations to collect good Social Media Content

Being nominated for an award is a massive achievement for any business owner and should 100% be shouted about all over your Social Media channels, so why do so many people still not do it?

As good marketing is all about storytelling, a nomination shouldn’t just include one social media post with a photo of your nominee badge, be creative with your content and take advantage of the before, during and afters.

Last week I was interviewed by The Awards People sharing my advice around how you can do this, in the video below I talk more about the importance of generating content around the awards process.

Video Credit: Corporate Motion
Interviewee – Pam Marr
Vlog created for – The Awards People

Instagram hides likes -Everything you need to know – why, implications & strategy

Earlier this year, it was announced that Instagram would be hiding likes, although it hasn’t reached England yet, it has been rolled out in various other countries starting in Canada.

Why you ask? 

There has been a lot of negative press around Social Media and the effects it has on mental health, the world is already very fickle and being judged by the amount of likes a post gets forces people to feel under pressure which results in less posting and less engagement which isn’t great for the app or for those using it.

Although Instagram says the reason for doing this is due to trying to stop it being a popularity contest, I personally believe, this change could also be a result of them wanting people to spend more time on the app. If people don’t feel the pressure of likes, they will post more often and spend more time on Instagram. At the end of the day, Instagram is still a business, so if the amount of users decrease, this will impact how people advertise with the app.

How does this effect influencers? 

The second reason for this change is due to influencer marketing, Influencer sponsored content is still the best-performing stuff on Instagram, I personally find this really interesting, over the years, there has been a rise in influencers, having worked with some as a client, a lot of the time, when negotiating a fee, one of the KPI’s is the ability to attract likes to a post. This change means the content shared by influencers will need to result in more tangible results, using an influencer and building a fan base is great but what about conversion rate? The removal of likes will help filter out the real influencers from those who’s influence doesn’t necessary lead to results, because if the collaboration doesn’t result in sales, how justifiable is the money spent on influencer marketing?

What does this change actually mean?

In a recent article by Mobile Marketing, the following was cited:

Under the test, people will still be able to see all photos and videos in their feeds as usual. However, only the person who posted content will be able to see their likes and view counts.

“We want your friends to focus on the photos and videos you share, not how many likes they get,” said Instagram on Twitter. “You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”

What should you be doing now? 
  1. Videos

The introduction of IGTV was a massive hint as to where IG wanted the app to go to. Instagram have claimed that now popularity will be based on quality content and using video is one way you can ensure your message is heard.

2. Stories

You would have noticed engagement on stories improve over the last few months, this is because Instagram want you to be making more use of stories. You may not have even consciously noticed the urge to scroll right instead of down, I personally believe the popularity of stories is massively to do with our short attention span – another interesting observation.

3. Collaborations

Want to grow a genuine following? Find the right people to collaborate with, tap into people who share your audience and work out new and creative ways you can collaborate with them online and offline. Your strategy should never just be online, connecting with people offline is just as important for growth and helps you to get some great content.

More help please

Got any more questions about this or need some virtual support with your Instagram Strategy, send me an email on info@renuravalia.com or head over to my Instagram here for more FREE advice – @iamrenuravalia

If you are East Midlands based, the next Instagram Workshop takes place on 5th September, you can learn more here.

Things to remember when writing you Instagram bio

A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is

Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:

  • What is your product/service
  • What makes it special
  • What makes your different

If you can summarise these – you can create a bio that will help attract your ideal audience. 

3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

Free Social Media Apps I love!

There are a few apps I absolutely love to use on a regular basis, these really help me to create my Social Media posts and also help me to organise my feed, below are three of them that I believe are 100% worth downloading and playing around with.

  1. Planoly Absolutely love Planoly, this app allows you to plan, manage and schedule your Instagram posts. I use the free version which allows you a limited amount of uploads each month and 1 user but as I grow, I would 100% pay for this app. It is brilliant! Alternative app: Later
  2. Adobe Spark – My second favourite app and great if you are in the service industry like me. I use this to create my own image content which allows me to keep my content unique and fun. Alternative app: Canva
  3. Moldiv – Moldiv is another firm fav! For my business, I choose not to do collages but if you are a brand that sells multi products, moldiv is really handy photo editor app and something I used when I worked for my last employer.

3 Social Media Content Ideas

When I conduct a session one of the things I always focus on is content ideas, I constantly  find people getting stuck with what to post and my job is to be the fly on the wall and give them some inspiration, I often use themes to base content plans around as I feel this helps give some clear direction.

Here are 3 examples of things you could be posting from my own Instagram account. Follow me here for lots more content inspiration and social media tips –  https://www.instagram.com/thoughtsmarketinglifestyle/ 

  1. ABOUT YOURSELF – whether your a brand or an individual, this is something that helps people to learn more about you!
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  2. MOTIVATIONAL QUOTES – who doesn’t love a bit of motivation
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  3. EVENTS – If you are attending relevant events then what better place to show case them then on your Social Media 

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1:1 Coaching, The Pretty Box London

Anila Ahmed founded luxury gift box company The Pretty Box in 2016 and came to me looking for some direction. The areas she wanted to focus on were as follows:

How to create a proven social media strategy?
How to build a following?
How to build a blog to support the business?

When a client comes to me with clear goals, it makes it a lot easier to tailor the session. We looked at primarily at Instagram. The session included tips on how to grow brand awareness and content inspiration (Including Instagram & Blog ideas). Another area we covered extensively is how to use Instagram Stories for brands. We also spent a little time looking at the website content and best practice.

Anilas’ feedback is below:

‘I found the 1to1 session really helpful, it gave me much needed clarity, motivation and a plan of action going forward.  There is so much to do when running your own business, Renu really helped me to prioritise what to focus on.  Thanks so much will definitely be recommending your sessions to others.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.