3 stats that explain why every business needs to be on Instagram

I can’t lie, I am pretty much always on Instagram but if I wasn’t you would worry right? I have been coaching businesses for 9 months now and as I research brands, I still see so many businesses not using the channel to its top potential, if this sounds like you, here are 3 statistics that explain why you need to improve your relationship with Instagram.

  1. Instagram keeps growing and growing…

    In June 2018, Instagram reported to have over 1 billion monthly active users. This grew from 800 million in September, 2017 – Business.instagram.com

  2. Consumers are buying…

    72% of Instagram users say they have purchased a product they saw on the app – Jan 2019 – Website hosting rating

  3. It’s influencers preferred channel..

    78% of  Influencers prefer Instagram for Brand Collaboration – Emarketer

Got some questions about your business and how you can use Instagram to grow it? Get in touch on info@renuravalia.com

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

1:1 Coaching, Young Living

Valerie Sheldon approached me to help her build a strategy that would support her business growth.

We started by going through some all important questions aimed at helping her to create better content for the 2 main channels she focusses on Facebook and Instagram. After going through best practice including do’s and don’ts, we then looked at inspiration and I gave her lots of techniques to help her engage better with her audience as well as ways in which she could be using stories more effectively. We spoke about content planning and finished the session looking  at some really good examples I picked out for her that would inspire her, people in the industry that are doing a really good job!

Here is what she said about the session:

‘I had a session with Renu last month. I was doing social media everyday, but not using it to the whole advantage (since I didn’t know what I was doing!)

Renu was very professional, and had researched my business, and had comparisons for me to look at. She told me where I could improve, and since doing her course, I’ve had 2 strangers become clients, and my following is going up rapidly everyday. (I used to get lots of follow/unfollows, and now it’s genuine!)
Definitely worth having a session with her.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

1:1 Coaching, Baby Clothes Direct

Baby Clothes Direct approached me for some expert advice on their brand. The business who specialise in garment manufacturing have existed since 1994 but have only recently started growing their business with the UK. This company is a new venture, so they were keen to get some insights before focussing on growing their Social Media Channels.

The session took place with two members of the Baby Clothes Direct Team. They wanted advice on the below:

  • What content should be posted for a businesses like ours?
  • What do people respond to most – discounts, new products etc?
  • How to broaden our reach?
  • To understand who to follow and what statistics we should be focusing on.

During the 2 hours, we focussed on a variety of areas including website content, discussing ways this could be improved to help SEO. We also looked at ways to grow Instagram following, USPs and content ideas & inspiration. We also looked at ways to grow the business using various offline channels.

Sessions always end up offering much more information then clients expect and I understand how overwhelming it can be, so my email follow ups include a clear action plan that help give direction and priorities. Want to see what Baby Clothes Direct had to say about the session. Read the testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Let’s talk Facebook Groups

Facebook groups are brilliant, during my 1:1 sessions its something I always suggest using to help grow businesses and also build general brand awareness. They have become relatively more popular in recent years and the managers of these groups are becoming more and more creative in the way they curate posts to ensure they are adding value and helping others, which I totally love. Not using Facebook groups? Here are 3 reason why you should start.

  1. Many groups allow you to do an introduction when you first join which is fantastic for brand awareness. If you follow these groups on a regular basis, they may also share posts that allow you to share your Instagram and Facebook pages, yet again, a great way to build your following, business and grow awareness.
  2. If you’re a start up, new to an industry or just in need of a supplier, groups are a great way to find people and build great relationships!
  3. Another great way to grow your business is to collaborate with others but how do you find people to collaborate with, well via groups of course. I recently saw an amazing suggestion for a review swap and we all know how important good reviews are for your business right?

 

Grow your Business with Social Media

My Leicester based workshops are aimed at small businesses and entrepreneurs who are responsible for marketing and are looking to take advantage of online marketing to drive  their business forward.

WORKSHOP CONTENT

I know how overwhelming it can be, there is a lot of information out there, so during the workshop,  I focus on 5 key areas which I have identified as the biggest challenges small businesses face, these are:

  • Growing Following
  • Content Inspiration (Industry specific)
  • Content Planning
  • Social Media Best Practice (Facebook & Instagram)
  • Branding Advice

BUSINESS NETWORKING

These sessions aren’t just an opportunity to learn but also a chance to interact with other businesses and make meaningful relationships.

YOUR ACTION PLAN

The workshop gives you the foundations to craft your own action plan for your business that is focused on your objectives.

 

TO SUMMARISE

In this workshop we will be looking at your brand, the tools that you could be taking advantage of and how best to present your brand online in order for you to raise your profile and attract new clients.


RESERVE YOUR PLACE 

To enquire or if you have any further questions, please feel free to email me on Renuravalia@gmail.com or contact me via the contact page here


NEXT WORKSHOP

Social Media Workshop Leicester

Inspired Coaching – The story so far…

Last week I completed my sixth Social Media Coaching session. The main digital channels I have been covering are websites, blogs, Facebook and Instagram (Soon to move on to LinkedIn).

To summarise, I work with small businesses and independents to help create digital marketing strategies to grow their businesses online. Ultimately, I train, advise and inspire!

Being a creative I thrive from variety so creating unique content for different businesses on a regular basis really excites me, not only am I achieving one my main passions of helping small businesses but I am also learning by the minute (Learning is very important to my personal growth). Although each session is very different, they all have one thing in common, they’re empowering!

When I first started my career after studying psychology at university, I worked in schools teaching children with disabilities via small group sessions and 1:1s in the classroom. The satisfaction I got from empowering others was something I never forgot and I am so happy to be able to return to this but this time being able to incorporate my 9 years of digital marketing experience.

Starting a new business I believe is very much a journey, so watch this space to see where this one goes…