New Monthly Feature: #EntrepreneurLife

‘SURROUND YOURSELF WITH PEOPLE WHO SHARE YOUR DREAMS AND SEE YOUR VISIONS.’

Starting this month and every month here after I will be featuring one inspirational entrepreneur doing some phenomenal things in their industry.

These are people who decided to leave their full time jobs to follow the #Entrepreneurlife and work for themselves, each story is unique and each story is guaranteed to inspire you and get your mind ticking, we get some tips, challenges and much more…

Visit the #Entrepreneurlife dedicated page and meet November’s entrepreneur.

4 Business Tips every entrepreneur should learn

A few weeks ago, I took to the road to attend an event in Loughborough hosted by the Leicestershire & Rutland Property & Lifestyle magazine The Whistle. The talk was centred around ‘Building a brand in a Social World’ and featured three entrepreneurs talking about their brands: Made in Chelsea celebrity Jamie Laing & his business partner Ed Williams discussing their confectionary brand Candy Kittens. Owner of local Leicester based clothing brand Just Hype Liam Green & Peter Watson, public speaker & owner of Digital Marketing Agency Distract.

When I lived in London, I rarely attended events like this but since working for myself, they drive me and inspire me, so I am always excited to see what advice I can get from other entrepreneurs. The event was brilliant and very insightful (it also included free Pizza & drinks) and left me with quite a bit of food for thought (Literally). Although I can’t recreate every aspect of the fantastic event, I did want to share a few business tips from the evening with you all. So here goes…

‘Keep lots of lists’ – Liam Green

When Just Hype owner was asked how he manages his time, his advice was to keep lots of lists. It sounds pretty simple but when you are running your own business, everything becomes a priority so its important to keep lists to avoid getting overwhelmed.

Follow Just Hype on Instagram here
Follow entrepreneur Liam Green here

‘Talk about what you are going to do because people will slowly understand your brand’ – Jamie Laing

Before Candy Kittens launched, Jamie had already visualised where the brand would go and was talking about it like it already existed. The more you talk about your brand, the more people will be able to connect to it and understand it. I have realised this through personal experience too, it’s ultimately about believing in the brand.

Follow Candy Kittens on Instagram here 
Follow entrepreneur Jamie Laing here

 

‘If you help someone, they will buy from you. If you sell to them, they will ignore you’ – Peter Watson

It was Peter Watson from Distract that said this and what this really comes down to is adding value. If you can include helping in your business strategy, the likelihood is, you will remembered, appreciated and are more likely to be recommended which in the long run will lead to sales and of course positive business growth.

Follow Distract on Instagram here
Follow Entrepreneur Peter Watson on Instagram here

 

‘Attention to detail. Make the brand stand out’ – Ed Williams

‘Think big. Persistency is key’ – Edward Williams

Candy Kittens was created to challenge the big brands in the confectionary world. Gourmet sweets made with quality ingredients in beautiful packaging. Neither Jamie nor Edward were put off by the competition.

The above two business tips were mentioned by Edward Williams and having my own business, I think they are essential to remember. If you can do something better than the others and you are confident in your abilities, then there is no competition and success is inevitable, just make sure you pay attention to detail and think big!

Follow Candy Kittens on Instagram here 
Follow entrepreneur Edward Williams  here

Inspired Coaching – The story so far…

Last week I completed my sixth Social Media Coaching session. The main digital channels I have been covering are websites, blogs, Facebook and Instagram (Soon to move on to LinkedIn).

To summarise, I work with small businesses and independents to help create digital marketing strategies to grow their businesses online. Ultimately, I train, advise and inspire!

Being a creative I thrive from variety so creating unique content for different businesses on a regular basis really excites me, not only am I achieving one my main passions of helping small businesses but I am also learning by the minute (Learning is very important to my personal growth). Although each session is very different, they all have one thing in common, they’re empowering!

When I first started my career after studying psychology at university, I worked in schools teaching children with disabilities via small group sessions and 1:1s in the classroom. The satisfaction I got from empowering others was something I never forgot and I am so happy to be able to return to this but this time being able to incorporate my 9 years of digital marketing experience.

Starting a new business I believe is very much a journey, so watch this space to see where this one goes…

1:1 Coaching, ISKCON, Leicester

My most recent 1:1 was with Amit, an ISKCON devotee who has been dedicating his spare time to promoting a spiritual course being run by the School of Vedic Studies

As the course is due to start in September, he had some clear objectives he wanted to achieve from the session which revolved around building awareness and increasing sign ups via Facebook. During the session we looked primarily at Facebook, we went through the advantages of Facebook events and explored new groups that he should be focussing his time marketing too based on size and engagement. I also offered content ideas for the website, topics based on buzz words that would help to encourage link backs and raise interests around the course. As well as giving advice on best practice and the importance of analytics when planning your content, we also looked at existing posts and mocked up examples that might work better in attracting the  potential customers.

Following the session I sent over a summary and an action plan as well as some extra suggestions all aimed to leave him with some food for thought and a clear marketing strategy for future marketing activities.

You can read his testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

3 things that supported my journey from employed to self-employed

It’s been two weeks since I officially became self employed following my passion to help small businesses and independent business owners grow online, however the intention has been with me for some time. My goals for 2018 involved two things, self development and business and everything I have been doing this year has focussed around these. It takes a strong mind and a lot of courage to take a leap from employment to self employment, the look on some peoples faces when I told them I was leaving my comfortable job to work for myself was a real picture, in fact it wish I could have framed it for motivation, actually very few people could understand why I would want to take such a ‘risky’ jump. Being aware of peoples reservations, working on my mindset became even more of a necessity to me, so I started reading books, watching videos and basically psyching myself up, I guess kind of preparing myself for the shift. There have been some things that have really helped me on my journey, here I share 3 of them, if your contemplating taking the leap, I hope they’ll help you too.

1.Mindset Coaching with Uma Kangai

Other people affect us a lot, they question us and make us think like something isn’t possible (even when you know deep down it is), so I started working with a coach, regular sessions that dealt with all my fears and anxieties about leaving the ‘safe’ place, encouragement to journal, delve deeper and mainly shift my mindset. Having a coach for support when you are about to go through a major change in your life is massively important and really helps you to stop getting in your own way. My coach is actually based in Bali which is even more inspiring.

2. Books – The Go Giver & The Universe has your back

There are 2 books that have really given me clarity during this period. The first is called ‘The Go Giver’ by Bob Burg & John David Mann – a great book about a man who craves success and goes on a journey guided by short lessons that help open him up to the power of giving. This book was actually given to me by a friend 2 years ago, I believe this was part of his ‘Go Giving’. The second book is called ‘The Universe has your back” by Gabby Bernstein (New York Times Bestselling author), this book has literally become by bible teaching me to trust, believe, let go and have faith.

3.  Carrie Green – Programming your mind for success

I started the year watching a lot of motivational videos which was great for me as it really helped me to get pumped about leaving my job, its actually just what I needed. I also really enjoy watching Ted Talks, I even said that one day, I would love to speak at one myself #watchthisspace The below talk is by Carrie Green (Founder of the Female Entrepreneur Association), the talk hit such a chord that I bought her book (She means business) and although I haven’t yet read it, buying the book meant you could also sign up for a really resourceful Facebook Group which has added a lot of value to me. You can find the video below.