1:1 Coaching, ISKCON, Leicester

My most recent 1:1 was with Amit, an ISKCON devotee who has been dedicating his spare time to promoting a spiritual course being run by the School of Vedic Studies

As the course is due to start in September, he had some clear objectives he wanted to achieve from the session which revolved around building awareness and increasing sign ups via Facebook. During the session we looked primarily at Facebook, we went through the advantages of Facebook events and explored new groups that he should be focussing his time marketing too based on size and engagement. I also offered content ideas for the website, topics based on buzz words that would help to encourage link backs and raise interests around the course. As well as giving advice on best practice and the importance of analytics when planning your content, we also looked at existing posts and mocked up examples that might work better in attracting the  potential customers.

Following the session I sent over a summary and an action plan as well as some extra suggestions all aimed to leave him with some food for thought and a clear marketing strategy for future marketing activities.

You can read his testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Social Media Work(Fun)shop

Last week I hosted my first Social Media Workshop in Leicester, to be honest, it was more like a Funshop as it really didn’t feel like work and I got the impression everyone who attended felt the same. The feedback was really positive with everyone commenting on how they found it very positive and beneficial to their business (Testimonials to follow).

The Attendees 

The attendees of this intimate session, came from a variety of businesses from different industries. This included:

  • Food – A manager from a local Leicester based pub
  • Design – The owner of a Wedding Stationary Company – See Testimonial
  • Beauty – A beauty and skin care brand owner – See Testimonial
  • Property – The owner of a property inventory business

The Workshop Content 

The relaxed and interactive workshop covered various topics all based on the businesses individual needs, this included:

  • Social Media Best Practice – What are the best channels for your business. How often should you be posting. What shouldn’t you be doing on Social Media.
  • Content Planning – How can you save time planning your social media activity. How can you stop feeling overwhelmed by Social Media.
  • How to grow your following – What techniques could you be adopting to grow your following organically.
  • Content Inspiration – Inspiration for your business on what you could be posting across your channels.


Bespoke Social Media Workshops in Leicester 

Each workshop is targeted specifically at small businesses and independents who want to grow their brand. The content is written based on the businesses needs so each course outline will vary depending on the group. Following the session, each person gets an email consultation specific to their business. The sessions are small and intimate with a maximum of 6 businesses attending to ensure maximum value. As budgets can be tight, the sessions are set at an affordable price.


The next workshop will take place in Leicester on Wednesday 26th September. The 2 hour session will be from 6:30 – 8:30. To book your place or find out more contact me on: renuravalia@gmail.com 

1:1 Coaching: Ruby & Fi, Leicester

Thursday last week, I conducted my first Social Media Coaching Session with Hetal from Ruby & Fi – Events with Style 

Hetal had a number of challenges she wanted to address including help with content ideas for her blog and rules around posting on Social Media Channels especially Facebook & Instagram. I spent time preparing a handout giving her lots of advice and tips which we worked through, the session was really relaxed and also included a little tutorial on how she could be using more Facebook and Instagram stories to market herself and the business.

You can read her view on the session here

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

4 strategies to support your business growth online

There are hundreds of things you could be doing to help increase traffic and see that traffic convert into sales but if your a small company and budget is limited, it can be hard to decide which areas to focus on.

Bearing this in mind, I have wracked my brain and I have compiled a few suggestions, depending on what you want to achieve, each of the 5 suggestions is targeted at a specific goal. There are many more goals which might come up on the way but these are the ones that have worked for me.

GOAL – To build trust 
SOLUTION – Customer Reviews 
61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites. (Source: Econsultancy). Invest in Customer Reviews – TrustPilot and Feefo are two platforms who can help with this, in my experience Feefo was definitely more affordable and don’t forget to ask for a shorter trial period if your not 100% convinced.

GOAL – To maximise access to your loyal customers 
SOLUTION – Email Marketing 
Do you have a database of customers? Do you send them regular newsletters? The advantage of newsletters, is those people who subscribe are obviously interested in your product, so are more likely to make future purchases. Make sure the newsletters are interesting though (and varied), you don’t want to bombard people with the same thing so they end up unsubscribing. Newsletter companies I have used are: Campaign Monitor, Campaign Master & Mailchimp. All of which have analytics, so you can check CTR and Open Rates. This will help you to create a clear email marketing plan.

GOAL – To give customers everything they need in one place 
SOLUTION – Detailed Product Pages 
Once your customer has reached your website, the aim is to make them convert. A great way to encourage purchases is to ensure your product pages are as detailed as possible. A good example of this is British Brand John Lewis. But if you can’t get them to buy, at least help them to remain on the website for as long as possible by linking products to other pages on your site that might help to convince a purchase. I have often linked products to stories written in the blog section or plan stories that can be linked to products.

GOAL – To build quality content
SOLUTION – Blogs 
We all know how important is to be creative with content and having a blog will help you do this but remember, it isn’t good etiquette to talk about yourself all the time, so think outside the box. This is where your content marketing plan can also really come in handy, and remember to keep the posts regular, if you share these on your social, you can also track how many people visit your website from your social channels via the blog post – a good way to see what interests your audience and plan similar content. If you can create content that relevant and interesting, you’re also likely to see an improvement in your page location on google.

 

Why every brand needs a Content Marketing strategy?

Content Strategy refers to the planning, development, and management of content. – Wikipedia

Compared to years ago, your customer has never been more bogged down with content, where traditionally your competitor was only the companies within your city/country, with the rise of the internet and aggressive marketing, your competitor base is now world wide which means you need to work harder to get some attention, so there has never been a better time to create a content marking strategy. Still asking yourself why, well the content you create will not only offer your brand some personality, a bit of a unique touch but will also allow it to market itself in a more subtle way which in the long run will not only help build brand loyalty but also aid in developing leads and we all know leads equals conversions.

So, what’s the first steps to developing your strategy? 

1. Research: The content has to be relevant to your audience, there needs and interests. So step one would be to get to know your audience.
2. Business Objectives: Step 2 is clearly identify what the objectives are and tailor your content around these. In order for it to be relevant, it needs some direction.

So next question, what is good content?

1. Good content has the ability to tell a story, something that will resonate with the customer.
2. Good content is trustworthy – so make sure it’s honest and open
3. Good content should consist of personalisation – Everyone wants to feel special.
4. Good content needs to relevant more than long winded. Quality always trumps quantity.
5. Try to make it as visual as possible. It has been statistically proven that people are more likely to respond to imagery than words and as estimated 84 percent of communications will be visual by 2018, you might as well get on the band wagon now.

If you’ve done the research and are now waiting to create some great content to draw in your audience but you need a little help creating a strategy, why not get in touch!

Need some help creating a strategy? Get in touch by emailing me on info@renuravalia.com and let’s chat.