How you should be using LinkedIn to grow your business

I can’t tell you how important it is to have an updated LinkedIn profile. So many individuals and small businesses I work with don’t always realise how they can use this channel to grow their business and if that’s you, here are a few ways you can use LinkedIn to grow your business:

  • Write and share articles – If you want your connections to see you as an expert in your area. You can use LinkedIn to showcase your experience by writing valuable articles.
  • Create a great summary – The summary is the first thing your connections will see. This is your main selling tool. Writing a killer summary about yourself will help to sell your skills and allow people to learn more about your business.
  • Join groups – Groups are a great place to share those articles you are writing as well as an opportunity to contribute to conversations relevant to your industry.
  • Link your Blog Posts – If your regularly writing blog posts and posting these on your website, in the experience section, you have the option to link projects. This is a great way to encourage people to see what you are doing.

Let’s Connect

If you want to take a look at my LinkedIn for some inspiration on how to create your profile, feel free to connect with me on LinkedIn here. If you have any questions or require some coaching to help build your own LinkedIn profile. Email me on info@renuravalia.com 

1:1 Coaching: Coffee Ethic, Leicester

Tasneem from ethical coffee house Coffee Ethic approached me because she was looking for content inspiration, although she had a good knowledge of Facebook, she wanted more guidance on how to target the relevant audience and raise the business’s profile on both Facebook and Instagram, a channel that she was still very much getting the grips of. Her main reason for having this session was to promote the vegan teas she hosts on a monthly basis.

My role was very much to show her how she could be projecting her brand better. We looked at targeted advertising, content inspiration and strategy. We spoke about how to use instagram stories to grow the business and how she could use Facebook Groups to increase awareness. We also discussed creative ways she could grow the brand offline. Finally, I  gave her a tutorial on how to use IGTV, Instagrams take on You Tube. Growing a brand takes dedication but I understand how time consuming it can also be and isn’t always a priority, so I also showed her a content plan template which she could use to help organise her posts and save time. You can see Tasneem’s testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

1:1 Coaching, Baby Clothes Direct

Baby Clothes Direct approached me for some expert advice on their brand. The business who specialise in garment manufacturing have existed since 1994 but have only recently started growing their business with the UK. This company is a new venture, so they were keen to get some insights before focussing on growing their Social Media Channels.

The session took place with two members of the Baby Clothes Direct Team. They wanted advice on the below:

  • What content should be posted for a businesses like ours?
  • What do people respond to most – discounts, new products etc?
  • How to broaden our reach?
  • To understand who to follow and what statistics we should be focusing on.

During the 2 hours, we focussed on a variety of areas including website content, discussing ways this could be improved to help SEO. We also looked at ways to grow Instagram following, USPs and content ideas & inspiration. We also looked at ways to grow the business using various offline channels.

Sessions always end up offering much more information then clients expect and I understand how overwhelming it can be, so my email follow ups include a clear action plan that help give direction and priorities. Want to see what Baby Clothes Direct had to say about the session. Read the testimonial here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Let’s talk Facebook Groups

Facebook groups are brilliant, during my 1:1 sessions its something I always suggest using to help grow businesses and also build general brand awareness. They have become relatively more popular in recent years and the managers of these groups are becoming more and more creative in the way they curate posts to ensure they are adding value and helping others, which I totally love. Not using Facebook groups? Here are 3 reason why you should start.

  1. Many groups allow you to do an introduction when you first join which is fantastic for brand awareness. If you follow these groups on a regular basis, they may also share posts that allow you to share your Instagram and Facebook pages, yet again, a great way to build your following, business and grow awareness.
  2. If you’re a start up, new to an industry or just in need of a supplier, groups are a great way to find people and build great relationships!
  3. Another great way to grow your business is to collaborate with others but how do you find people to collaborate with, well via groups of course. I recently saw an amazing suggestion for a review swap and we all know how important good reviews are for your business right?

 

Grow your Business with Social Media

My Leicester based workshops are aimed at small businesses and entrepreneurs who are responsible for marketing and are looking to take advantage of online marketing to drive  their business forward.

WORKSHOP CONTENT

I know how overwhelming it can be, there is a lot of information out there, so during the workshop,  I focus on 5 key areas which I have identified as the biggest challenges small businesses face, these are:

  • Growing Following
  • Content Inspiration (Industry specific)
  • Content Planning
  • Social Media Best Practice (Facebook & Instagram)
  • Branding Advice

BUSINESS NETWORKING

These sessions aren’t just an opportunity to learn but also a chance to interact with other businesses and make meaningful relationships.

YOUR ACTION PLAN

The workshop gives you the foundations to craft your own action plan for your business that is focused on your objectives.

 

TO SUMMARISE

In this workshop we will be looking at your brand, the tools that you could be taking advantage of and how best to present your brand online in order for you to raise your profile and attract new clients.


RESERVE YOUR PLACE 

To enquire or if you have any further questions, please feel free to email me on Renuravalia@gmail.com or contact me via the contact page here


NEXT WORKSHOP

Social Media Workshop Leicester

1:1 Coaching, Spicy Masterclass, Leicester

Bhavna, brainchild of the newest Indian cooking masterclass known as Spicy Masterclass approached me to get some advice about how to market her new business. Spicy Masterclass is an intensive cookery class specialising in authentic Gujarati cooking run by Bhavna who has 30 years experience in the kitchen, passionate about teaching others her skills, she will be launching her business in September.

Her goals for the session were to get some advice on finding the right audience as well as some inspiration for Instagram and Facebook content. We went through various ways of discovering target audiences as well as best practice and lots of content examples, something she said she needed specific help on. We picked out USPs that were used to create a new Instagram profile description and we discussed the importance of videos and lives for business growth and awareness. By the time I left she felt more confident about her marketing plan and by the evening had already started to implement what she had learnt.

As it was an intense session with lots of information, to make it more manageable, I sent over an action plan which allowed Bhavna to stay focussed giving her clear marketing goals. I suggested a second session in the future so we could explore channels more, as I believe as start up, it is likely that things might change. Another great session followed by a lovely testimonial which you can read here.

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Using Instagram Nametags

Instagram Nametags 

If you’re an Instagram regular, you might have seen a new icon on the top right hand side of your home screen that looks like this.

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On Tuesday Instagram launched a nametag feature allowing you to promote your brand or business (or personal profile) visually. You have the option to personalise it using an emoji, selfie or choose a colour of your choice. Want to create one of your own? Below is a step by step guide of how to create your nametag.

Creating your Nametag

Step 1: Click the icon included above on the top  right hand corner of your home screen. 

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Step 2: Decide on your style by playing with the emoji, selfie and colour options which will be located in the top centre. I chose this emoji. 

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Step 3: Use your nametag to help people follow you, it definitely helps fasten up the whole process especially when you are out at events.

Here is what the other person will get when they scan your tag. Use your tag on Facebook, LinkedIn and on all your marketing material. 

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