Marketing Coaching for businesses

Sometimes a business comes to me because they are in a transitional phase, they need some help with their strategy but they also need someone to come in and help them brainstorm ideas, offer suggestions and give them alternative ways of doing their marketing.

The session with Big Fish Tutors was really interesting, limited by time, the established tutor business came to me with lots of goals. Having goals for the session make it much easier for me to tailor it. The session was focussed solely around Facebook, a channel that they know works well for their target audience. These goals included:

  • Improving content on their Facebook – ways of making it more engaging and attractive  
  • Facebook Groups – how to create and grow these
  • Using Facebook as a marketing tool – ways of constantly adding value

The team knew exactly what would work and wouldn’t but they hadn’t thought about the ways in which they could present this, so my role was very much to help them see the strategy from a different perspective. It was to give inspiration and create a plan of action that was manageable, it was also to help them reflect on their current facebook strategy and suggest ways this could be changed.

One of the most interesting things about this session was the realisation that businesses often don’t think about how simple changes to their strategy can make an big impact on their business and it was my job to point these out. Having someone come in and lead the session allowed the team to think outside the box and what was evident was that they knew exactly what kind of content they wanted to create, they just needed a chance to discuss this out loud. Leading such session and showing businesses the vast possibilities is on of the reasons I love my job!

A truly eye opening session for me and the team at Big Fish, here is the feedback I got after the session:

‘I would like to recommend Renu Ravalia. We used her as our stepping stone into Social Media Marketing for our tuition company; to get to grips with what social media is all about and the steps we need to take before outsourcing it to another firm. Very affordable and such a babe.

Renu was really helpful in providing us with an insight into our business from a third person perspective – with a fresh and unbiased vision. She had done thorough research on our company beforehand and made us more self-aware of where our online presence is at the moment and how to develop this in the coming future. Thank you!!!’

About 1:1 Business Consultancy

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning and overall Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Digital Marketing Consultancy – FU Media

Once in a while, I am approached by businesses to help them with their Social Media Strategy. At the end of last year it was a local media company.

FU Media got in touch as they were looking at how they could improve their strategy. FU Media run 2 magazines in Birmingham and Leicestershire: DLuxe Magazine & Sixty9 Magazine, both of which are purely print magazines. Founder Kevin was keen to understand more about how the magazines could be taken online and how Social Media could help support its commercial growth.

I sat down with the Digital Marketing team and we started with brainstorming questions to help differentiate the 2 magazines, their audience and their goals, we then explored the following:

–  Ways of improving the content on their Social Media channels
–  How to improve engagement on Social Media
–  Examples of how they can make website and website content more appealing & user friendly
–  How better to use emails post events

A session like this really opens up businesses eyes on how they can move the brand into the online space and acts as a great foundation for building a digital marketing strategy.

This is what Founder, Kevin Urquhart had to say about the session:

We had the pleasure of working with Renu recently when she hosted us for a morning session that looked at our social media strategy and how we can further improve it.

Throughout the entire process, Renu was approachable, interested, engaged and keen to help us create real, impactful changes to our social content and engagement. Her training session was informal, yet packed full of observations (she’d done her homework) and suggestions which we’ve since put into action.

Would I recommend her? Absolutely. I think too many of us are ‘busy’ doing social media, yet few are analysing and planning to maximise each post. I’d suggest you do this now before your competitor has the same ‘lightbulb’ moment.

About 1:1 Business Coaching

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

1:1 Coaching, House to Home by Leena

Leena first came to me back in November wanting help marketing her Interior Design Blog, her second session was focussed more on getting the hang of WordPress, a platform I have been managing for 9 years.

Every 1:1 session is written based on the goals and Leena’s were very specific:

1) Advice & suggestions for website layout
2) Linking Social Media Channels
3) How to market blogs and advice on WordPress features such as tags, categories and SEO
4) Other advice and guidance on how to manage her blog

The session included ways she could improve the blog including suggestions of how to make it more user friendly. We looked at inspiration for topics of blog posts including advice on her writing style and best practice. We finished with a clearer idea of what she needs to do to grow the blog and how to do it.

Leena said the following about the session:

‘Renu has offered a wealth of information and experience when we’ve had our social media sessions. As I am new to maximising the potential of social media, Renu has provided useful tips and tricks on how I can make the most of what I am doing to make it count for me and also my followers. Being a mum and still working full time, I need to be able to do things that are efficient as well as work for me rather than against me and my business. By having Renu’s expertise I’ve made small changes which have been so useful in moving my business forward in the social media space. I hope to implement more of Renu’s tips in the year to come so that I can take my business to where I’d like it to be.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

 

3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Free Social Media Apps I love!

There are a few apps I absolutely love to use on a regular basis, these really help me to create my Social Media posts and also help me to organise my feed, below are three of them that I believe are 100% worth downloading and playing around with.

  1. Planoly Absolutely love Planoly, this app allows you to plan, manage and schedule your Instagram posts. I use the free version which allows you a limited amount of uploads each month and 1 user but as I grow, I would 100% pay for this app. It is brilliant! Alternative app: Later
  2. Adobe Spark – My second favourite app and great if you are in the service industry like me. I use this to create my own image content which allows me to keep my content unique and fun. Alternative app: Canva
  3. Moldiv – Moldiv is another firm fav! For my business, I choose not to do collages but if you are a brand that sells multi products, moldiv is really handy photo editor app and something I used when I worked for my last employer.

Distract share 3 Business Growth Trends for 2019

2019 is literally around the corner, so it’s a great time to think about what to expect from the Digital Marketing world.

I asked Peter Watson, MD of Ditsract – Award-winning advertising agency to share his 3 top ways to grow your business in 2019 and here is what he had to say.

Summary: 3 Ways to grow your business

  1. Google Advertising – Still the the easiest way to get leads
  2. Personal Branding – People buy people, remember this when you are marketing yourself.
  3. Instagram Stories – The power of scrolling across as opposed to down