Back in May, I explained why it is important it is to create a strategy away from social media, you can read the full post here. Something I recommended was ‘Build up an email list away from Social Media’. One of the ways this can be done is by lead magnets.
Why invest time in building up an email list
If you aren’t completely convinced with this idea, I thought these stats would help you to at least consider it. (All stats are taken from this Hubspot article)
– 78% of marketers have seen an increase in email engagement over the last 12 months
– 80% of business professionals believe that email marketing increases customer retention.
– 59% of respondents say marketing emails influence their purchase decisions.
What is a lead magnet?
So what is a lead magnet exactly? A lead magnet is a fancy word for the incentive used to encourage potential customers to share their email addresses with you. In exchange for the incentive, you receive their email address which can be used to build loyalty and also sell your product and services.
What lead magnets could I use?
There are lots of lead magnets you could use, here are 3 that I have tried and tested:
Create a FREE downloadable course
I used a landing page to encourage people to share their email addresses in exchange for a FREE Instagram Course.
Run a FREE Workshop
I set up an event and everyone who signed up for the workshop needed to register via email.
Create a FREE PDF download
Canva is a great way to create a pdf download and this can be used as your lead magnet incentive.
Make sure your lead magnets add value to your ideal customer. Put yourself in their position.
In all of these and due to GDPR, make sure you clearly communicate that by downloading or buying into the incentive, they will continue to receive communication from you.
Make sure they know that they are open to unsubscribe at any time or can contact you directly via email to stop receiving your newsletter.
Do not bombard your subscribers with too many newsletters and keep an eye on newsletter reports to understand what does well.