I have been writing blogs for the last 10 years, for myself personally and also for businesses, it’s one of my specialities alongside Social Media. I recently had a session with a law firm (Learn more here) who really made me value the importance of sharing the difference between blog posts and traditional articles. It is not something I had thought of but there is definitely a notable difference. Bearing this in mind and realising that others may face the same problem as the firm I worked with, here are a few tips to help you improve your blog post writing.
- Keep sentences and paragraphs short
Short Sentences will make the post easier to read. Paragraphs should also be short and sweet. The shorter the paragraph, the more likely you are to keep your readers attention.
- Use Imagery
Using images to break up your content will keep your reader engaged and interested. Another tip is to number or add bullet points and subheadings – a bit like I have done here
- Watch your word count
A blog post is supposed to be shorter than a traditional article, try to limit your word count to 700-1000 words but make sure you include an introduction paragraph and a conclusion, so even if your audience don’t read the main body, they will get the gist of what you are trying to say.
Blog writing is supposed to be fun which means you can add a little personality to your writing. You don’t have to be an expert blogger to write blog posts, you just need to learn the basics and go for it!