I can’t tell you how important it is to have an updated LinkedIn profile. So many individuals and small businesses I work with don’t always realise how they can use this channel to grow their business and if that’s you, here are a few ways you can use LinkedIn to grow your business:
- Write and share articles – If you want your connections to see you as an expert in your area. You can use LinkedIn to showcase your experience by writing valuable articles.
- Create a great summary – The summary is the first thing your connections will see. This is your main selling tool. Writing a killer summary about yourself will help to sell your skills and allow people to learn more about your business.
- Join groups – Groups are a great place to share those articles you are writing as well as an opportunity to contribute to conversations relevant to your industry.
- Link your Blog Posts – If your regularly writing blog posts and posting these on your website, in the experience section, you have the option to link projects. This is a great way to encourage people to see what you are doing.
If you want to take a look at my LinkedIn for some inspiration on how to create your profile, feel free to connect with me on LinkedIn here. If you have any questions or require some coaching to help build your own LinkedIn profile. Email me on firstname.lastname@example.org