When you create a brand, it’s important to remember that everything you are doing is to help you connect with your audience. With my brand, I always think of my end goal and work backwards and I encourage my clients to do the same, having a strategy behind what you are doing will give you a lot more purpose and direction.
1:1 Brand Coaching Case Study
Vikesh came to me a few weeks ago wanting help with branding, an entrepreneur who creates a lifestyle based on making a passive income, he was looking for some direction and guidance of how to create a brand that represented his life.
The session started with brainstorming, focussing on his objectives and goals, his purpose and achievements. It then evolved into a full on plan of action based on how to create and build a strong brand to inspire and encourage other entrepreneurs.
Spending 9 years working with many different of brands, you learn a lot and I understand and always highlight the importance of having a clear story and a ‘why’, if you get this right, your already on the right track because this will help others understand you better which will increase the emotional connection with your followers. This becomes the foundation of your brand and will create a pitch when you talk about it to others.
Apart from coming up with ideas for blog posts (covering every project he is currently working on) and suggesting how he could create his website, I also helped him to create a strategy for his social media, something to help him with direction and consistency.
A lot of people come to me as the professional and I love sharing my ideas, experiences and my successes but one of the things to remember when creating your brand is, it is exactly that, YOUR brand, which means you can lead it however you want too, yes there are rules out there and you can follow someone else’s model but ultimately, you have to do what is best for you and only you know that.