I have spent a lot of my time working on Search Engine Optimisation (SEO). With a small budget, it can really be the driving force for bringing traffic to your website, so it is 100% worth spending a little time working on SEO. If this is something you are not familiar with, here is a very brief explanation of SEO.
SEO is the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
There are two types of SEO: On page/Onsite SEO and Off Page/Offsite SEO.
ON PAGE SEO
On page refers to your page copy i.e. Meta Description. Page Title. Alt Text. Heading Texts. Before looking at working on this type of SEO think about what key words you want to be optimised for. This should always be the first step to creating your SEO Strategy.
To win on page, make sure your pages are well structured (Making sure you use Headings H1 and subheadings H2) and use specific keywords (to avoid google getting confused about where to send traffic to). Also ensure every single page has:
- Alt text
- H1 & H2 (heading texts)
- Page title
- Meta description
- Keyword within the content
OFF PAGE SEO
Off page refers to creating an online and offline footprint away from your website. This is done through creating back links to your website from Social Media, Articles, Blog Posts, Discussion Boards etc. If you have valuable back links, google will know that you have great content that will add value to your audience, so you’ll rank higher.
To win off page you want to link internal pages using the keyword that best defines that page and remember, the more relevant or legitimate the website your back links come from, the better you are likely to be ranked. If your ready to take the next step and build a strategy around your SEO, then Moz have a great article with lots more detail. You can read it here.
SEO is an ongoing process and requires time, so remember to be patient. And a few final words…
1. The first part of your SEO strategy is to decide which keywords to rank for, be specific, start with a broad list, and then whittle it down using Google Keyword Planner.
2. Once you have your list, keep a record of the keywords you are optimising for and where you rank and keep visiting these keywords so you have visibility of your position.
2. To remain at the top of the page, make sure your also use these keywords within the content on your website including in your blog.
3. Also work on getting quality inbound links. For example: By Guest Blogging for a website or working with trusted digital influencers.
4. Analyse and monitor. Monthly analysing will help you to change your strategy if things aren’t working, so stay open to change.