About Me

So, where to start…

Creative  minded. Spiritually inclined. 30 Something…

I was born and brought up in the city of London but I relocated to Leicester (for love) back in 2016. 

A Psychology graduate who in my early career worked predominantly in schools and in the community to empower and offer support to people with disabilities, Digital Marketing found me back in 2009, when I least expected it, and I have been creating content (See my Blog Post ‘5 Things you didn’t know about me) and marketing it online ever since.

In London, my Digital Marketing role involved working for large retail brands with extensive funds, so when I moved to Leicester, my attention moved to those with smaller budgets.

Spending time with a variety of businesses and hearing about the challenges that they face and then encouraging and motivating them to find creative solutions to their Marketing blocks is what drives me. My passion for Digital Marketing is based on the theory that ‘You don’t need to be a big brand to succeed in business, you just need to be a little creative and think outside the box’ and thats where I come in! 

Since leaving my full time job, I have conducted a number of 1:1 Coaching sessions with small businesses (See my Blog Post ‘1:1 Coaching, Aura by Sidhi’) and small group workshops, which was actually more like fun (See my Blog Post: Social Media Work(Fun)shop’)

Ok enough about me…

But if you are itching to learn more, you can find out about my professional background (It’s pretty interesting) via LinkedIn here. And if you want to step into my personal life,  follow me on Instagram @iamrenuravalia

For questions or enquiries, email me on info@renuravalia.com for more information.

 

Blogging tips for the non creative

I have been writing blogs for the last 10 years, for myself personally and also for businesses, it’s one of my specialities alongside Social Media. I recently had a session with a law firm (Learn more here) who really made me value the importance of sharing the difference between blog posts and traditional articles. It is not something I had thought of but there is definitely a notable difference. Bearing this in mind and realising that others may face the same problem as the firm I worked with, here are a few tips to help you improve your blog post writing.

  • Keep sentences and paragraphs short
    Short Sentences will make the post easier to read. Paragraphs should also be short and sweet. The shorter the paragraph, the more likely you are to keep your readers attention. 
  • Use Imagery
    Using images to break up your content will keep your reader engaged and interested. Another tip is to number or add bullet points and subheadings – a bit like I have done here
  • Watch your word count
    A blog post is supposed to be shorter than a traditional article, try to limit your word count to 700-1000 words but make sure you include an introduction paragraph and a conclusion, so even if your audience don’t read the main body, they will get the gist of what you are trying to say.

Blog writing is supposed to be fun which means you can add a little personality to your writing. You don’t have to be an expert blogger to write blog posts, you just need to learn the basics and go for it!

3 stats that explain why every business needs to be on Instagram

I can’t lie, I am pretty much always on Instagram but if I wasn’t you would worry right? I have been coaching businesses for 9 months now and as I research brands, I still see so many businesses not using the channel to its top potential, if this sounds like you, here are 3 statistics that explain why you need to improve your relationship with Instagram.

  1. Instagram keeps growing and growing…

    In June 2018, Instagram reported to have over 1 billion monthly active users. This grew from 800 million in September, 2017 – Business.instagram.com

  2. Consumers are buying…

    72% of Instagram users say they have purchased a product they saw on the app – Jan 2019 – Website hosting rating

  3. It’s influencers preferred channel..

    78% of  Influencers prefer Instagram for Brand Collaboration – Emarketer

Got some questions about your business and how you can use Instagram to grow it? Get in touch on info@renuravalia.com

Leicester Fempreneur Community

Leicester Femprepenur Community Facebook Group 

If you are a Leicestershire based business owned by a woman and are keen to meet other like minded women to network with online, I have set up a Facebook group especially for you. The group is free to join and gives you a great opportunity to mingle with other women in the  area. To join the group, simply visit the link hereJoin us on Instagram here.

 


Leicester Fempreneur Community Networking

As part of this community and understanding the importance of building relationships offline, each month, there will be networking events. Each event will be at a different location around Leicester helping you to learn more about the local businesses of the city and the stories behind the women that own them.

Tickets will always be limited and the amount of tickets available will change month on month.

To learn more about the next events taking place on  in Leicester City Centre and Market Harborough and to purchase your ticket, visit here.

 


Get in touch 

If you are interested in hosting an event at your premises, please get in touch by emailing me on renuravalia@gmail.com

 

Social Media Consultancy for a Law Firm

Session One – Digital Marketing Strategy 

Poonam approached me with an exciting project. Working for a well established law firm in Leicester called TML Solicitors, she was keen to learn more about how her and the team could utilise Social Media to grow the business. She came to me wanting a new strategy but had limited knowledge, she wanted to understand more about Social Media Marketing specifically for Facebook, Twitter and LinkedIn, the channels the business were currently using.

What is most interesting about going into businesses and working with a whole team, is it gives me the opportunity to stress that in order for a business to succeed on Social Media, it needs to be a team effort, this also makes it more successful because each person then feels more involved and responsible for the growth.

Bespoke Marketing Consultancy

As each session is bespoke, this one lasted 2.5 hours and covered everything from Content Inspiration to Best Practice. My advice included a list of ways they can raise awareness and help to promote their expertise online and also offline.

This was the feedback from session one with:

‘We are currently assessing our digital marketing strategy and realised that we don’t have one. I was a little bit reluctant in booking someone to come in and help us with this as I didn’t know whether we would learn anything new or useful. I found out about Renu Sabnani Ravalia through social media and felt that she might by the type of person to help us out. Renu came to our office with an outline of things to discuss in line with a questionnaire that I filled in beforehand.’

‘Renu was very personable and gave us so many ideas to enable us to move forward with our digital marketing. She helped us understand how to use social media for our business and how easy it can be. I am so glad that we booked Renu to come to our business; the ideas and strategies she gave to us will enable us to move forward with raising our profile to develop the company. She taught us ultimately, it is really is a team effort!’

‘Thank you so much Renu and I look forward to working with you again in the future.’

Session Two – Blog Writing 

As Poonam began to adopt all the techniques we went through during our first session which included adding regular content to the companies blog, she realised her knowledge was very limited when it came to Blog writing. I was called in for a second session to focus on the best practice around writing & marketing Blog Posts.

Once again, this time the session was 1.5 hours. The main aim was to help her understand how blog posts differ from traditional writing as well as how to be creative with her content and also clever ways of marketing the Blog Posts.

Feedback to follow…

I absolutely love going in and consulting with businesses who realise the importance and potential of Social Media.

About 1:1 Business Consultancy

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning and overall Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

1:1 Coaching, House to Home by Leena

Leena first came to me back in November wanting help marketing her Interior Design Blog, her second session was focussed more on getting the hang of WordPress, a platform I have been managing for 9 years.

Every 1:1 session is written based on the goals and Leena’s were very specific:

1) Advice & suggestions for website layout
2) Linking Social Media Channels
3) How to market blogs and advice on WordPress features such as tags, categories and SEO
4) Other advice and guidance on how to manage her blog

The session included ways she could improve the blog including suggestions of how to make it more user friendly. We looked at inspiration for topics of blog posts including advice on her writing style and best practice. We finished with a clearer idea of what she needs to do to grow the blog and how to do it.

Leena said the following about the session:

‘Renu has offered a wealth of information and experience when we’ve had our social media sessions. As I am new to maximising the potential of social media, Renu has provided useful tips and tricks on how I can make the most of what I am doing to make it count for me and also my followers. Being a mum and still working full time, I need to be able to do things that are efficient as well as work for me rather than against me and my business. By having Renu’s expertise I’ve made small changes which have been so useful in moving my business forward in the social media space. I hope to implement more of Renu’s tips in the year to come so that I can take my business to where I’d like it to be.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

 

 

3 Questions you should be asking yourself when creating content

The days have gone on Instagram when you can post a photo, put a short description, a few hashtags and see your engagement flurry, well unless you are a big brand with thousands of followers.

Apart from things like timing which is of course an important thing to think about and using certain # to help target your audience.  You need to be thinking about what you are posting and ways in which you can be adding value to your audience if you want to see positive growth.

There are 3 questions I believe you should be asking yourself when you are about to post an image but firstly, I think the process of sharing an image should start by putting yourself in your customers position, would you like this post?

– Are your posts adding value 

– Are your posts sharing your personal opinion 

– Are you solving problems for your customer 

Still need some help with content creation? Need some inspiration and yo understand how to create a clear strategy with some good exmaples? Get in touch on info@renuravalia.com and let’s have a chat!

 

 

 

1:1 Coaching, Aura By Sidhi

Sidhi from ethnic jewellery brand Aura by Sidhi came to me with a desire to improve her Social Media Marketing knowledge. Launching her business in mid 2018, she knew there was more she could be doing to market herself better but was confused about creating a good strategy and also ensuring she was targeting the right client profiles.

Her main goals for the session were based around growing following on Facebook & Instagram and grow her brand awareness. After an audit of her channels, we did some brainstorming and looked at ways techniques for growing following, content inspiration and did some extensive work on Hashtags. She left with a clear strategy and a plan for immediate action.

Sidhi expressed how much she enjoyed the session and you can find her feedback below:

‘Thank you so much for the wonderful session yesterday. Before have a 1:1 session with you, I was really confused about my jewellery brand and the effort I have been putting into building my brand name, if it was right for the business or not. Before our session, you had done some good research about my brand and what I needed to improve to build brand awareness and reach my ideal clients, you guided me in the best way. The words like strategy and ideal clients always confused me and you me me understand them really well. Whatever confusion I had related to social media you made all my queries easy to understand. I am very happy I took this session with you and am really excited to work with you on my brand. Thanks for you help. You are really good at your job. PS. I should have come for a 1:1 session before starting my brand.’

About 1:1 Coaching

Each session and content is tailored around the individuals needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Free Social Media Apps I love!

There are a few apps I absolutely love to use on a regular basis, these really help me to create my Social Media posts and also help me to organise my feed, below are three of them that I believe are 100% worth downloading and playing around with.

  1. Planoly Absolutely love Planoly, this app allows you to plan, manage and schedule your Instagram posts. I use the free version which allows you a limited amount of uploads each month and 1 user but as I grow, I would 100% pay for this app. It is brilliant! Alternative app: Later
  2. Adobe Spark – My second favourite app and great if you are in the service industry like me. I use this to create my own image content which allows me to keep my content unique and fun. Alternative app: Canva
  3. Moldiv – Moldiv is another firm fav! For my business, I choose not to do collages but if you are a brand that sells multi products, moldiv is really handy photo editor app and something I used when I worked for my last employer.

4 Business Tips every entrepreneur should learn

A few weeks ago, I took to the road to attend an event in Loughborough hosted by the Leicestershire & Rutland Property & Lifestyle magazine The Whistle. The talk was centred around ‘Building a brand in a Social World’ and featured three entrepreneurs talking about their brands: Made in Chelsea celebrity Jamie Laing & his business partner Ed Williams discussing their confectionary brand Candy Kittens. Owner of local Leicester based clothing brand Just Hype Liam Green & Peter Watson, public speaker & owner of Digital Marketing Agency Distract.

When I lived in London, I rarely attended events like this but since working for myself, they drive me and inspire me, so I am always excited to see what advice I can get from other entrepreneurs. The event was brilliant and very insightful (it also included free Pizza & drinks) and left me with quite a bit of food for thought (Literally). Although I can’t recreate every aspect of the fantastic event, I did want to share a few business tips from the evening with you all. So here goes…

‘Keep lots of lists’ – Liam Green

When Just Hype owner was asked how he manages his time, his advice was to keep lots of lists. It sounds pretty simple but when you are running your own business, everything becomes a priority so its important to keep lists to avoid getting overwhelmed.

Follow Just Hype on Instagram here
Follow entrepreneur Liam Green here

‘Talk about what you are going to do because people will slowly understand your brand’ – Jamie Laing

Before Candy Kittens launched, Jamie had already visualised where the brand would go and was talking about it like it already existed. The more you talk about your brand, the more people will be able to connect to it and understand it. I have realised this through personal experience too, it’s ultimately about believing in the brand.

Follow Candy Kittens on Instagram here 
Follow entrepreneur Jamie Laing here

 

‘If you help someone, they will buy from you. If you sell to them, they will ignore you’ – Peter Watson

It was Peter Watson from Distract that said this and what this really comes down to is adding value. If you can include helping in your business strategy, the likelihood is, you will remembered, appreciated and are more likely to be recommended which in the long run will lead to sales and of course positive business growth.

Follow Distract on Instagram here
Follow Entrepreneur Peter Watson on Instagram here

 

‘Attention to detail. Make the brand stand out’ – Ed Williams

‘Think big. Persistency is key’ – Edward Williams

Candy Kittens was created to challenge the big brands in the confectionary world. Gourmet sweets made with quality ingredients in beautiful packaging. Neither Jamie nor Edward were put off by the competition.

The above two business tips were mentioned by Edward Williams and having my own business, I think they are essential to remember. If you can do something better than the others and you are confident in your abilities, then there is no competition and success is inevitable, just make sure you pay attention to detail and think big!

Follow Candy Kittens on Instagram here 
Follow entrepreneur Edward Williams  here

3 ways with Hashtags on Instagram

Social Media Marketing

One of the best ways to increase your following on Instagram is to be savvy with your Hashtags but what’s the most effective way to use them? Here are 3 ways to help you create a successful hashtag strategy for Instagram and see a positive increase in your following:

1. In your post description

A 2014 Instagram study by Simply Measured reported: Posts with at least one hashtag average 12.6% more engagement.

Instagram allows you to use 30 hashtags, although I wouldn’t advise using all 30, making sure you utilise hashtags is massively important if you want to grow your following on Instagram, just remember to strategic about the hashtags you use to ensure you are attracting the right audience!

2. In your stories

I love stories, a place where I can post everything about myself as a brand. Unless you make them an Instagram Highlight, stories only last 24 hours so to make sure these are seen, don’t forget to add hashtags. You will be surprised how many more views you can get if you remember to always hashtag your stories.

3. To find like minded people

Part of your strategy should always be to connect with like minded brands but where to start? If you search for hashtags relevant to your industry and the follow them (another new addition for 2018), you’ll be surprised what you might find, not only inspiration but also an easy way to see what others within your space are doing.

 

 

 

SEO: The Basics

I have spent a lot of my time working on Search Engine Optimisation (SEO). With a small budget, it can really be the driving force for bringing traffic to your website, so it is 100% worth spending a little time working on SEO. If this is something you are not familiar with, here is a very brief explanation of SEO.

SEO is the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. 

There are two types of SEO: On page/Onsite SEO and Off Page/Offsite SEO.

ON PAGE SEO

On page refers to your page copy i.e. Meta Description. Page Title. Alt Text. Heading Texts. Before looking at working on this type of SEO think about what key words you want to be optimised for. This should always be the first step to creating your SEO Strategy.

To win on page, make sure your pages are well structured (Making sure you use Headings H1 and subheadings H2) and use specific keywords (to avoid google getting confused about where to send traffic to). Also ensure every single page has:

  • Alt text
  • H1 & H2 (heading texts)
  • Page title
  • Meta description
  • Keyword within the content

OFF PAGE SEO

Off page refers to creating an online and offline footprint away from your website. This is done through creating back links to your website from Social Media, Articles, Blog Posts, Discussion Boards etc. If you have valuable back links, google will know that you have great content that will add value to your audience, so you’ll rank higher.

To win off page you want  to link internal pages using the keyword that best defines that page and remember, the more relevant or legitimate the website your back links come from, the better you are likely to be ranked. If your ready to take the next step and build a strategy around your SEO, then Moz have a great article with lots more detail. You can read it here.

To Summarise

SEO is an ongoing process and requires time, so remember to be patient. And a few final words…

1. The first part of your SEO strategy is to decide which keywords to rank for, be specific, start with a broad list, and then whittle it down using Google Keyword Planner.

2. Once you have your list, keep a record of the keywords you are optimising for and where you rank and keep visiting these keywords so you have visibility of your position.

2. To remain at the top of the page, make sure your also use these keywords within the content on your website including in your blog.

3. Also work on getting quality inbound links. For example: By Guest Blogging for a website or working with trusted digital influencers.

4. Analyse and monitor. Monthly analysing will help you to change your strategy if things aren’t working, so stay open to change.

Things to remember when writing you Instagram bio

A common problem businesses have is not having a bio that represents themselves well enough, in fact some don’t write one at all and I believe this is because either they don’t know what to write OR they don’t realise how important it is

Your instagram bio is the first thing a customer will see when they go to your profile. It is a chance for you to sell yourself and describe more about your business! To help do this, common questions I ask clients to think about are:

  • What is your product/service
  • What makes it special
  • What makes your different

If you can summarise these – you can create a bio that will help attract your ideal audience. 

Marketing Coaching for businesses

Sometimes a business comes to me because they are in a transitional phase, they need some help with their strategy but they also need someone to come in and help them brainstorm ideas, offer suggestions and give them alternative ways of doing their marketing.

The session with Big Fish Tutors was really interesting, limited by time, the established tutor business came to me with lots of goals. Having goals for the session make it much easier for me to tailor it. The session was focussed solely around Facebook, a channel that they know works well for their target audience. These goals included:

  • Improving content on their Facebook – ways of making it more engaging and attractive  
  • Facebook Groups – how to create and grow these
  • Using Facebook as a marketing tool – ways of constantly adding value

The team knew exactly what would work and wouldn’t but they hadn’t thought about the ways in which they could present this, so my role was very much to help them see the strategy from a different perspective. It was to give inspiration and create a plan of action that was manageable, it was also to help them reflect on their current facebook strategy and suggest ways this could be changed.

One of the most interesting things about this session was the realisation that businesses often don’t think about how simple changes to their strategy can make an big impact on their business and it was my job to point these out. Having someone come in and lead the session allowed the team to think outside the box and what was evident was that they knew exactly what kind of content they wanted to create, they just needed a chance to discuss this out loud. Leading such session and showing businesses the vast possibilities is on of the reasons I love my job!

A truly eye opening session for me and the team at Big Fish, here is the feedback I got after the session:

‘I would like to recommend Renu Ravalia. We used her as our stepping stone into Social Media Marketing for our tuition company; to get to grips with what social media is all about and the steps we need to take before outsourcing it to another firm. Very affordable and such a babe.

Renu was really helpful in providing us with an insight into our business from a third person perspective – with a fresh and unbiased vision. She had done thorough research on our company beforehand and made us more self-aware of where our online presence is at the moment and how to develop this in the coming future. Thank you!!!’

About 1:1 Business Consultancy

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning and overall Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.

Digital Marketing Consultancy – FU Media

Once in a while, I am approached by businesses to help them with their Social Media Strategy. At the end of last year it was a local media company.

FU Media got in touch as they were looking at how they could improve their strategy. FU Media run 2 magazines in Birmingham and Leicestershire: DLuxe Magazine & Sixty9 Magazine, both of which are purely print magazines. Founder Kevin was keen to understand more about how the magazines could be taken online and how Social Media could help support its commercial growth.

I sat down with the Digital Marketing team and we started with brainstorming questions to help differentiate the 2 magazines, their audience and their goals, we then explored the following:

–  Ways of improving the content on their Social Media channels
–  How to improve engagement on Social Media
–  Examples of how they can make website and website content more appealing & user friendly
–  How better to use emails post events

A session like this really opens up businesses eyes on how they can move the brand into the online space and acts as a great foundation for building a digital marketing strategy.

This is what Founder, Kevin Urquhart had to say about the session:

We had the pleasure of working with Renu recently when she hosted us for a morning session that looked at our social media strategy and how we can further improve it.

Throughout the entire process, Renu was approachable, interested, engaged and keen to help us create real, impactful changes to our social content and engagement. Her training session was informal, yet packed full of observations (she’d done her homework) and suggestions which we’ve since put into action.

Would I recommend her? Absolutely. I think too many of us are ‘busy’ doing social media, yet few are analysing and planning to maximise each post. I’d suggest you do this now before your competitor has the same ‘lightbulb’ moment.

About 1:1 Business Coaching

Each session and content is tailored around the business needs giving a really bespoke service. I cover a number of Digital Marketing services including Social Media, Blog Inspiration, Content Planning, SEO and Digital Marketing Strategy. All content is received by the business so they can refer back to it at anytime and they are sent a clear action plan to help them prioritise. The sessions have been created to be affordable with maximum value. Whether its a skype call you need or face to face interaction, why not get in touch. Contact me on info@renuravalia.com to find out more.