If I am 100% honest, although I know the basics about SEO, this is not my expertise but I know it is something a lot of my clients ask about, so I got in touch with local Leicester Marketing Agency, Marketing Voice to offer a few tips on the latest SEO developments. I have split this into 2 parts to make it more manageable to understand.
Guest Post by Harmeet Singh, Marketing Voice, Digital Marketing Agency
Search Engine Optimisation (SEO) is a constantly changing challenge. Strategies from SEO companies go out of date within 3 to 4 months. This means that we need to talk about future SEO to stay on top.
Google is powerful and continuously evolving to provide the best user experience for its customers. They have highly intelligent people (and programs) working on complicated algorithms daily. As a result, Google, including other search engines, are constantly changing.
For the given reasons, as an experienced SEO agency in Leicester, we are going to predict the possible future of SEO. We are doing so and sharing the information to provide a fresh perspective on SEO, helping you stay ahead of the game.
The Past SEO
SEO agencies were once stuffing pages with keywords but those days have gone. Recent Google penalties and the traffic hit on websites suggest that Google are all about up to date searchers now.
The Pay-Off of SEO Effort
Although it is time-consuming, it pays to have an SEO service plan that focuses on finding your best customers. Google wants to play cupid by making the best matches where everyone is happy by coming together. Is it possible to have personalities match?
Google is collecting an inconceivable amount of data about consumers, showing style, habits and personality. So, we would say yes.
The Future SEO – 3 tips
1) Matching personalities
Matching personalities is where branding counts.
Ensure the tone of your business is clear, so you attract characters who resonate with your ethos, instead of fishing in the open sea.
Over time, SEO is becoming more and more specific and we predict that Google will keep doing so. As a result, you will need to speak the exact language of your market target instead of just selling a product or service.
2) It pays to be the first
Use emerging and trending words to get a head start on future SEO. This is because Google favours the ones who are first and gives them higher credibility.
Consider Airhorse – the first to be Leicester’s Airbnb management. Although the website service was a few months early in terms of market potential, not a lot of SEO work had to be done to rank high when the opportunity came.
3) You are stronger in a gang
Instead of picking random terms, group your SEO terms together and have a conversation about your topics. The days of having 1 keyword per page are numbered.
By providing collective information, It also decreases the number of clicks the consumer has to go through – Google wants to reduce the chance of us getting arthritis!
To be continued…
About Marketing Voice
Marketing Voice, a Digital Marketing Agency in Leicester that specialises in future SEO, CRO, Content Marketing, and much more. Get in touch to here to find out more.